Search Results for: video

I Bet You Can’t Read or Write (Code)

Peter · June 14, 2015 · Leave a Comment

Sorry, You Can’t Read Or Write

I can’t and neither can you (most likely).

Here’s the drill. Virtually everything you do or rely on these days is controlled by computer code. You phone, your car, your house, your relationships, your business, your leisure time, even the blueberries you buy in summer.

Oh, and, yes, all of the advertising and marketing you do for your clients.

So, when I say you can’t read or write I mean…

You Don’t Know What Code Is (And, Of Course, You Can’t Write It)

Look, I get it. My companies published early stage websites in the 1990’s = New Jersey Online (for Advance Publications) and websites for Microsoft and Nabisco (ala Journal Square Interactive). I was also the founder and CEO of ActiveBuddy which did natural language years ahead of Apple’s Siri and my agency dove head first into all things digital.

BUT… I am code illiterate and it held me back. [Read more…] about I Bet You Can’t Read or Write (Code)

Gary Vaynerchuk: Old School Advertising Agency CEO

Peter · June 5, 2015 · Leave a Comment

Gary Vaynerchuk: Old School Advertising Agency CEO

What does ‘old school’ mean? Well, one of the things is having a personality and being able to express it in such a powerful and interesting and enrgetic way that prospective clients just have to….

…Make The “I want you” Call

This agency video (actually a Digiday interview) makes me want to call up and give VaynerMedia some business. Does your agency video act as a brand-building business development tool? Do you want to be famous? Gary has always wanted to be famous and this obvious goal delivers big time for his agency’s growth. Watch and steal some of the energy.

A Sly Memorial Day

Peter · May 25, 2015 · Leave a Comment

Sly Memorial Day

Hey, I get it. The demographics of YouTube skew young. And, I’d imagine that YouTube might even skew older that other video services. But, only 1.2 million views for Oakland’s best? 5 million for Barry… ?

But… I am thinking that parents HAVE to set their kids up. In this case Sly…

Yeah, I saw Sly on St Marks Street.

https://www.youtube.com/watch?v=6Ptrc2cWRxU

6 Social Media Tools To Spy On Droga5 and Ogilvy

Peter · April 6, 2015 · 1 Comment

How To Use Social Media Tools To Spy On Droga5 and Ogilvy

I admit it. I put the powerful word ‘spy’ and the agencies Droga5 and Ogilvy in the headline to get your attention. Droga5 and Ogilvy are rather famous so the use of their names should get me some extra views from agencies that are interested in having a better understanding of these industry leaders.

I’ll use them as examples of how you can use some social media tools to spy on any agency competitor or even your perspective clients. I found these tools while building out my advice to my agency clients on how they can create a smarter, more effective blog strategy. An obvious point is coming.

Understanding what keywords, blog subjects, and Tweets are working for other agencies (and prospective clients) will help you write and market blog posts that will work harder to drive traffic back to your website.

To understand what will social media tactics will work for you, it is a good idea to look at what currently works for your competition. To get there, I use a couple of primarily free tools. Most of these tools have a more robust paid version. Dig in. [Read more…] about 6 Social Media Tools To Spy On Droga5 and Ogilvy

Fame and Advertising Agency Business Development

Peter · March 31, 2015 · Leave a Comment

Fame For Advertising Agency Business Development

I have an objective that I give to all of my advertising agency clients. I tell them that they need to include FAME as an agency marketing objective. My primary point is that in a universe of 4,000 agency brands in the USA and possibly dozens in their home town, standing out from the clutter is an essential goal. Sounds obvious, right? However, most agencies do not actually have FAME as an objective. Or, maybe more to the point, they don’t actually work hard to be famous.

I put David Ogilvy’s’s photo on the left because he just might be the most famous man in the history of advertising. He worked it. In addition to founding one of the world’s most well-known agencies, he wrote three seminal advertising books that propelled his FAME: “Confessions of an Advertising Man” (1963), “Blood, Brains and Beer” (1978), and “Ogilvy on Advertising” (1983). These books formed the platform for his agency’s thinking and awareness. This is an important point. I’ll come back to it.

What is Fame?

Google defines fame as, “the condition of being known or talked about by many people, especially on account of notable achievements.”

Known and talked about. Interesting, right? One of those easier said than done things. But, I can virtually guarantee you that if you do not make fame an agency objective, chances are you will not get there. [Read more…] about Fame and Advertising Agency Business Development