Search Results for: video

A New Bottled Water Account For Your Ad Agency

Peter · September 6, 2015 · Leave a Comment

I Bet Your Ad Agency Doesn’t Have A Bottled Water Account Conflict

You don’t have Poland Springs or Crystal Geyser. So, go get the Timmy Brothers Water account.

And, yes, I know, bottled water is one of those evils. An account that might get some of your greener staff to ask why the agency really needs an account like this. Like, why would you:

Pay for water that might in fact not be any cleaner or better tasting than what comes out of your tap.

Buy dozens of freaking plastic bottles and then dump them out on civilisation and across our oceans.

But, Timmy Brothers is way different. Watch the video to see why.

Google History & Your Advertising Agency

Peter · September 2, 2015 · Leave a Comment

Think About The History Of Google & Your Advertising Agency

Google launched in 1997. From Wikipedia:

Google.com registered as a domain on September 15. The name—a play on the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros—reflects Larry and Sergey’s mission to organize a seemingly infinite amount of information on the web.

Google has become such a big part of our online and offline life that I’ve forgotten all that they have accomplished over the past 18 years. A reason to dig the Google history video. When Google launched, I was in my second year as an Internet publisher. I had fled advertising because I did not think that it had the juice of what I saw happening in the digital world. Today, the advertising industry is deep into this world. Is your agency juicing it up? Or, are you just riding along?

Watch the Google History video below. Then think about your business.

What is your mission?

What are your business goals?

What type of advertising, digital, branding, PR, whateva agency do you want to be?

What types of clients do you want? Do you deserve them? Yet?

Are you set up to make real money?

Are you delivering something different?

Are you planning to be different?

Do you have the right people onboard?

Should anyone notice you?

Are you using the social tools available to make you famous?

Do you have a cogent business development plan?

Are you famous or invisible?

If you made a video about your advertising agency… what would it say?

OK… Go… Evolve

4 million plus people saw this in the past 24 hours.

Two Inventions To Get You Sparked

Peter · August 26, 2015 · Leave a Comment

Inventions? Sparked? You?

I am enamored with the concept of invention: meeting needs in new ways and in turning accepted ideas and ways of turning the same old on its side.

Right now I am staring at a big fat binder from Saatchi & Saatchi research and planning that I used in most of our new business pitches in the late nineties (and still use for reference.) These planning tools included our Masterbrand Temple, the Brand Detonator, SURT, Integrator and Old Brand Development. While they were all super smart stuff that helped us develop marketing strategies that lead to brand building and award-winning advertising, these tools also played the all-important role of dazzling prospective clients. Of course, Saatchi wasn’t alone in developing proprietary research tools. But, we really knew how to leverage the power of inventing new ways of doing business. Which brings me to the point.

Go Forth And Invent… Here’s Some Help.

Hillary Clinton & Her Campaign Logo

Peter · August 18, 2015 · Leave a Comment

Kimmel On The Hillary Clinton Campaign Logo.

I missed this video. You shouldn’t… cause her campaign needs a bit of (understatement coming) humor… as do we.

https://www.youtube.com/watch?v=mGPFLY7Zm80

An August YouTube Quickie

Peter · August 17, 2015 · Leave a Comment

A YouTube Quickie? No, This Isn’t That Sexy. But…

And, yes, this post is kinda random. I’m just hanging out at my desk wondering if I want to work today. We are day something like 60 for mostly rain-free Portland Oregon. Crazy summer out here! It helps that we are America’s beer capital.

A friend turned me on to this video from YouTube Advertisers: Go Behind The Scenes with David Droga and Emily Anderson. Nice idea to get us thinking about how YouTube advertising isn’t same old same old TV. But, you know that so it’s unfortunate that this video tidbit doesn’t deliver any decent info or inspiration (sorry, David but TV pre-YouTube wasn’t a cul-de-sac for real creative folks. My late 80’s Saatchi teams won sweet awards for two broadcast clients that went way beyond your reference to Formula 1. Pleaaaase… the good old days were actually good and demanded the type of thinking you do today. Thinking big not start in 2005 when YouTube was born.)

But, the video did introduce me to Ogilvy’s Emily Anderson, which makes it all worth while. Watch the video and then read on.

Emily Anderson

Droga we know. Anderson? So, I dug in a bit and found a Creative Director who could have a super dream job of creating high-budget long-form content. And, the work and energy is damn good. Check out her CV website below.

After the work and personal energy, the thing I most dug is her URL: www.littleenglishgenius.com/ The English are much more cheeky than we are. They are also not afraid to promote themselves. If you are a genius, tell your clients. Droga and Anderson do that. Trump does that. Just like the American electorate, clients are a bit short of time and need to have YOU tell them that you are a genius. Just tell them that – they want to hear it. Yes, I am a genius too.

Last thought:

It’s summer so go visit Emily’s Montauk. Note, you won’t have to screw around with combat L.I.E. traffic to get there.