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Japanese Advertising, Marketing And Sushi

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Robert Peterson / Bob-san Grew Toyota, Saatchi & Saatchi, and Now A Skin Care Brand Plus (!) His Peeps Just Won A Big CES Award. Not your average expat life in Tokyo, Japan. And, the perfect guy to give us the lowdown on Japanese advertising, marketing, and sushi.

I think that that about says it all until you listen to this episode. If you did listen, arigatōgozaimashita.

SHOW LINKS – リンクを表示


Bob-san on LinkedIn

Bob’s Book – Make It Happen on Amazon.

Toute Nuit – Please look your best. Oh, and wrinkle-free.

Do not forget to subscribe to Advertising Stories whenever you Listen To Podcasts. See my handy links to podcast players.

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

A Lost $80 Million Advertising Agency Account That Rocked The Ad World

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Would You Like Your Advertising Agency And TV Commercial On The Front Page Of The New York Times Because You Lost an $80 Million Advertising Agency Account? Not This Executive Creative Director. Not This Time.

Let’s just start with 1988’s The New York Times headline

Cigarette Maker Cuts Off Agency That Made Smoking-Ban TV Ads

Patrick Peduto was the ECD and I was the Management Supervisor on Saatchi’s Northwest Airlines account. We were just doing our jobs, even super well, when unbeknownst to us, RJR Nabisco simply got pissed off at one of our Northwest Airlines commercials.

SHOW LINKS

Patrick Peduto On LinkedIn

New York Times RJR Nabisco Article

Northwest Airlines No Smoking TV Commercial

Do not forget to subscribe to Advertising Stories whenever you Listen To Podcasts. See the handy links to podcast players.

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

 

Satish Krishnamurthy | India’s Leading Advertising and Brand Strategist

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Satish is a Chief Strategy Officer – India at Mumbai’s Interbrand. He Is India’s Leading Advertising And Brand Strategist. He and his teams have grown some of India’s and the USA’s leading brands… and he’s helped solve major life and death cultural issues.

Not too shabby.

With his leading New York (including the fan-favorite Naked) and Mumbai agency background, Syracuse University advertising MBA, and brutally strategic approach, Satish can say that he does just a few things. Here are five: master of human insights; channel-agnostic communications strategy; behavior architecture; design thinking; and managing complex digital behavior.

Listen on to hear about Satish’s stint as GM at India’s gigantic 4G leading telecom Jio; how he managed business development in India and the USA and his personal journey from India to New York and back.

SHOW LINKS

Satish Krishnamurthy

Interbrand

“The Art Of Looking Sideways”

Jio Mobility & Fibre 

Behavioral Architecture

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Do Not Forget To Subscribe to Advertising Stories Whenever you Listen To Podcasts. Please Tell Your Advertising Friends To Put Advertising Stories between their ears. I LOVE word of mouth.

Should Your Advertising Agency Podcast?

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Does The World Need A New Advertising Agency Podcast?

The big question… Should an advertising agency create and publish a podcast – now, in 2020? Read this before you launch your new advertising agency podcast. I’ll try to get to the heart of the decision – using me as an example. Here are my first eleven episodes. I did these in a bit more than three weeks.

Check out my Advertising Stories podcast list.

Back To 2006.

My first podcast series was launched in 2006. I was a bit early. Ya think? But, the podcast did support my advertising agency’s brand and helped us to market the agency. After all, it showed the world of prospective clients that we were ahead of the curve.

The podcast was The 360 View, the agency, at that time, Ralston360 (‘360’ = very 2006). I interviewed a range of people including an AOL exec; Rob Walsh the podcasting genius from Podcast 411 (now of Libsyn); a Saatchi & Saatchi president; a major agency search consultant and an ADWEEK editor on what was coming in digital marketing. I also included me just talking about marketing. The show was professionally produced. I’ll be adding a couple of the old audio shows to my new series. Nice to take a look back to what people were thinking in 2006.

Oh, I added the copy from a 2006 show on podcasting,  the white paper version, at the bottom of this blog post. I admit it, a good history lesson.

Another podcast history lesson is for you to listen to my two 2006 interviews with podcasting world leader Rob Walch – now of the major podcasting publisher Libsyn. These interviews are informative and have insights that are relevant 24 years later.

My New Podcast – Advertising Stories

Advertising Stories, my new podcast series launched three weeks ago. Go here to see what Advertising Stories will be talking about.

It is 2020 @home-style… No more “professional” production as I am recording myself by myself from my home office in my Mexican house. I am currently getting listed on all of the podcasting platforms (that takes up to two weeks) and I am recording a bunch of early series episodes so I launch with some bulk.

More on what it is and the launch later. However, my personal activity does bring up the question:

Should advertising agencies podcast? Which brings me to this…

Should An Advertising Agency Podcast?

[Read more…] about Should Your Advertising Agency Podcast?

How To Win More Webby Awards

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How Do You Win Webby Awards? Super Strategic Basic ‘Agency’ And CEO Matt Faulk Are Not Remotely Basic. That Is What This Podcast Is All About.

Here is some insightful inspiration for you and your agency all the way from California. Hear how Basic, a winner, wins notoriety, the trust of leading clients, and the industry…  should help you grow your own agency – and career.

Meet Matt Faulk, the CEO of Basic, a multi-office branding & digital design & experience “advertising” agency that works with uber-creative clients like Google, Airbnb, Patagonia, Apple, and Beats by Dre.

Check out our conversation about the agency, its vision, where the world of marketing must go, and how Basic grows its client roster by just being seriously good at what they do.

Want more? Basic is a supersonic Webby Awards winner (check out this list), more than like anyone. Let’s face it, awards are a good thing. The right ones get you more clients. Here is my master list of advertising and design awards.

In addition to having a stellar client and program history, Basic also delivers one of the smartest, coolest, and well-listened to advertising podcasts in the biz – BRANDBEATS.

 

SHOW LINKS

Matt Faulk – LinkedIn.

Basic.

BRANDBEATS Podcast.

Webby Awards.

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Do Not Forget To Subscribe to Advertising Stories Whenever you Listen To Podcasts. Please Tell Your Advertising Friends To Put Advertising Stories between their ears. I LOVE word of mouth.