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My 500th & Most Valuable Advertising Blog Post About Saatchi

Peter · December 10, 2015 · Leave a Comment

Wowzer – This Is My 500^th Blog Post

I started blogging a few years ago to help promote my ad agency Citrus. We were early and, I have to admit, the blog world was a bit less crowded in the mid-2000’s. Today with over 3,000 marketing services blogs, agency blogs have to work a lot harder and smarter. I’ve tried to do just that here.

To commemorate this personal milestone, I want to make sure that this 500th post is highly valuable to my readership – that’s you. After I ramble a bit about what I think are some of my most useful advertising agency insights, I am going to discuss the essentials of my blogging system as a final point. This system works for me as virtually all of my business leads come from this blog as well as LinkedIn, Twitter, Slideshare and guest posting which are tied into the blog. These social media actions are directed by very clear objectives and are focused on targeting ‘you’ via the use of personas. I can tell you that, if used correctly, social media is a highly effective inbound marketing platform. But, you know that.

I believe that many of my past posts have provided value since they have been read over 159,000 times, have been shared across the web and, most importantly, drive those sweet incoming leads from agencies (hopefully like yours) that are looking for growth strategies.

Here Are My Top Posts

As you’ll see, my second most read post at over 9,000! covers the worst advertising pitch and presentation ever.

“The Worst Advertising Agency Presentation – Ever” is about a Saatchi & Saatchi pitch debacle and was one of the reasons I wrote my book on how to run winning pitches. The outcome of this botched pitch was that Saatchi did not win the global Adidas account and I didn’t get to run the account from my very own Saatchi sports agency. Go ahead, buy the book to see all of our mistakes and how to avoid them from Amazon here.

The worst ever pitch blog post is also the reason I put the word Saatchi in this headline. “Saatchi” is serious blog post headline click bait. More on click bait, or better yet, targeted keyword rich blog headlines a bit later.

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Why I Don’t Live In New York

Peter · August 21, 2015 · 3 Comments

Live In New York? Not.

I grew up on the upper west side of Manhattan. Central Park was my backyard. After going to high school across the street from Lincoln Center, I went to college in Boston and San Francisco. I returned to NYC to go into advertising and spent my formative advertising years at Dancer Fitzgerald Sample and Saatchi.

In the early 90’s we shut down the agency at 1 PM. This was rather easy as we were in the pre-24/7-Internet days. We weren’t as ‘on-call’ as we are today when its all-on-all-the-time. When we left the office, we left. And, our clients knew it. And, because it was the olden days before they really squeezed the hell out of our margins, my clients didn’t seem to mind.

Back To NYC.

Thinking about half-day Fridays reminded me of the incredibly stressful mad dash to get out on the Long Island Expressway before 1:30 to try to beat the rush hour traffic to the Hamptons where I had a house. Every summer weekend started with the MEGA stress of getting out of town and ended with the stress of trying to get back in.

So, here’s to my NYC buddies. Me… I’ll take Portland Oregon. And, yes I have a guest room if you ever want to really take it easy.

Which brings me to a point. Finally.

A Sweet Music Video To Get The Weekend Going

Peter · June 26, 2015 · Leave a Comment

Weekend World Music To get You Out Of The Office

Once again the great Jools Holland** turns me on to brilliant music. You do watch Jool’s “Later“, the best music show ever… right? See way below.

This week, he turned me on to Songhoy Blues from Mali. Just watch the video and get ready to dance out of your office and enjoy the summer.

From the Songhoy Blues website:

Produced by Nick Zinner (Yeah Yeah Yeahs) and Marc-Antoine Moreau (Amadou & Mariam, K‚naan), “MUSIC IN EXILE” marks the arrival of a powerful and truly unique new band. Though their music bears elements of contemporary rock and hip hop, at its heart is Songhoy Blues‚ deep attachment to the homegrown songs and dances of Mali‚s Songhoy people as well as such iconic West African guitar heroes as Baba Salah and Ali Farka Touré. Songs like “Irganda” and “Al Hassidi Terei” see Songhoy Blues blending the traditional and the modern, the homegrown and the foreign, the youthful and the ancient.

Have fun!

** Jools… From the BBC website:

Jools Holland has introduced hundreds of established and new musical artists, from solo performers to bands and larger ensembles, since this program debuted on BBC2 in 1992. It’s still going strong more than two decades later, with millions of fans around the world — including those watching on Palladia in the U.S. — enjoying the hourlong episodes taped in a studio near Holland’s home in Kent, England. “Later …” features multiple songs by each guest, and Holland — a founding member of the band Squeeze — interviews one or more of the performers and frequently jams with them.

What Your Ad Agency Can Learn From The Army

Peter · June 16, 2015 · Leave a Comment

Your Ad Agency Failed. Now What?

“Oh well” should never be the last thing you say when your ad agency failed to sell in an idea, a new advertising program or are at the losing end of a pitch for a new account.

“Oh well” simply isn’t good business. Advertising agencies need to have a process for evaluating what did not work (even what worked) in order to improve its business systems — including how to pitch ideas. I suggest that agencies consider using what the U.S. military calls, the After-Action Review (AAR). Here’s a definition from the Air Force:

An after-action review (AAR) is a professional discussion of an event, focused on performance standards, that enables soldiers to discover for themselves what happened, why it happened, and how to sustain strengths and improve on weaknesses. It is a tool leaders and units can use to get maximum benefit from every mission or task.

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Wowzer – This Is My 500th Blog Post