How To Use Social Media Tools To Spy On Droga5 and Ogilvy
I admit it. I put the powerful word ‘spy’ and the agencies Droga5 and Ogilvy in the headline to get your attention. Droga5 and Ogilvy are rather famous so the use of their names should get me some extra views from agencies that are interested in having a better understanding of these industry leaders.
I’ll use them as examples of how you can use some social media tools to spy on any agency competitor or even your perspective clients. I found these tools while building out my advice to my agency clients on how they can create a smarter, more effective blog strategy. An obvious point is coming.
Understanding what keywords, blog subjects, and Tweets are working for other agencies (and prospective clients) will help you write and market blog posts that will work harder to drive traffic back to your website.
To understand what will social media tactics will work for you, it is a good idea to look at what currently works for your competition. To get there, I use a couple of primarily free tools. Most of these tools have a more robust paid version. Dig in. [Read more…] about 6 Social Media Tools To Spy On Droga5 and Ogilvy