Nice chart from SumAll on how long should your tweets, hashtags, Posts, subject lines and on and on should be based on some number crunching.
Insights
Portland’s Roseys Awards: The 2014 Videos
Portland Tech Companies On YouTube
Did you miss the 2014 PIE (Portland Incubator Experiment) 2014 Demo Day?
Well, here are the videos from the class of 2014’s brand new tech companies. Put your agency hat on and think through how your ‘ad agency’ could play a role in your city’s start-up community. Why? Here are 5 reasons:
- You need to be connected to what your neighborhood tech entrepreneurs are up to.
- You will be stimulated by their thinking.
- You could support / fund one or more.
- You will make friends in the developer community.
- You will learn how to build your very own “product’ so you won’t have to rely on your hourly rates to make a living …. forever.
You can see some of Portland’s leading “tech stars” and Wieden+Kennedy’s digital leader Renny Gleeson on how advertising agencies can participate in the world of start-ups. On this video right here.
What is PIE? FYI, Wieden+Kennedy plays a big role.
In PIE there are no scripts. We enable creative business-building.
Talented startups come to PIE to learn, grow, and quickly conquer obstacles. We pair them with the mentors they need, when they need them, to solve their unique business challenges.
Sound interesting? We’d love to see you apply during the next application period.
What the hell does an ad agency know about startups?
Well, we’ve been doing this awhile. Wieden+Kennedy helps PIE startups shape their brands and tell their stories. And sometimes W+K partners with startups to tell brand stories in new ways.
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Advertising Clients Want More Digital And Social Media: Surprised?
What Do Advertising Clients Want? No Surprise… Digital and Social Media Marketing.
Advertising / design / digital / social and PR agencies need to spend more time thinking through what the world of 2015 clients say they want. Here are some of the findings from Ciceron’s nice infographic — CMO’s 2015 Digital Priorities.
- CMO’s say that they will increase their digital marketing budgets by 10.8%
- Social media will represent 21.4% of total marketing spend in the next 5 years.
- 95% really dig content marketing.
- Analytical skills will grow in importance.
- 87% say that social media is the most engaging. However, CMO’s say that social media is often poorly integrated into overall marketing programs.
What should your agency takeaway from this? I’d sure offer….
More digital. But, consider how you are going to express this. Today “all agencies” offer digital. Just saying “digital” is no longer enough.
More social. This is another area where you will need to find a way to look and sound like you have a secret sauce that the agencies down the street don’t have or can’t express.
More tracking / analytical skills. Clients need help in determining what platforms and program deliver results. If you can deliver on this need, you are golden.
Strategy. All of the above will come from sound strategic thinking. As usual, strategy rules.
Laugh, Cry, Drink…. It’s Time For Portland’s Roseys Advertising Awards
It’s True. Portland Advertising / Digital / Etc. Agencies That Win Roseys Awards Win More Clients.
Many clients need the reinforcement of knowing that an agency has won creative awards . Hey, it is hard to tell what’s a great agency and what isn’t. Winning awards helps. So, go out and win some 2014 Roseys —– and win some new clients.
Enter / book a table for your agency HERE.
