Kimmel On The Hillary Clinton Campaign Logo.
I missed this video. You shouldn’t… cause her campaign needs a bit of (understatement coming) humor… as do we.
https://www.youtube.com/watch?v=mGPFLY7Zm80
Peter · · Leave a Comment
Who Would Invest In Your Advertising Agency?
You are not alone. The vast majority of agencies are not worthy of investment. Would you invest in your competitors? Probably not.
OK, that’s them. What about you? Let’s solve this because a low-value agency to a prospective investor or buyer is a low-value agency to a prospective client. You are not alone if you are a me-too low-value agency. Unfortunately, it comes with the territory of the 2015 ad agency business model. The way out is to be different. Think you can’t do that?
Way back in 2013, I wrote about Bend, Oregon’s specialist ‘advertising agency’ G5. I wanted to show you, Ms. Agency CEO, that there are advertising agency business models that actually…:
Attract high-margin clients. These are clients that do not need to be mega pitched and really want to love your expertise.
Are more efficient than your project-based approach
Are trully category specific. This is G5’s laser-sharp pitch: “G5 simplifies digital marketing by delivering best-in-class sites, search, and social for Apartments, Self Storage, and Senior Living properties.”
Are unique in a world of me-too agencies.
Leverage the power of digital marketing tech to help client’s grow the agency’s bottom line.
And… increase agency valuations. You do want to sell someday, right?
Way back in 2013 you had to take my word for it. Not anymore. I was right. This kind of agency attracts clients and investment.
[Read more…] about Who Would Invest In Your Advertising Agency?
Peter · · Leave a Comment
And, yes, this post is kinda random. I’m just hanging out at my desk wondering if I want to work today. We are day something like 60 for mostly rain-free Portland Oregon. Crazy summer out here! It helps that we are America’s beer capital.
A friend turned me on to this video from YouTube Advertisers: Go Behind The Scenes with David Droga and Emily Anderson. Nice idea to get us thinking about how YouTube advertising isn’t same old same old TV. But, you know that so it’s unfortunate that this video tidbit doesn’t deliver any decent info or inspiration (sorry, David but TV pre-YouTube wasn’t a cul-de-sac for real creative folks. My late 80’s Saatchi teams won sweet awards for two broadcast clients that went way beyond your reference to Formula 1. Pleaaaase… the good old days were actually good and demanded the type of thinking you do today. Thinking big not start in 2005 when YouTube was born.)
But, the video did introduce me to Ogilvy’s Emily Anderson, which makes it all worth while. Watch the video and then read on.
Droga we know. Anderson? So, I dug in a bit and found a Creative Director who could have a super dream job of creating high-budget long-form content. And, the work and energy is damn good. Check out her CV website below.
After the work and personal energy, the thing I most dug is her URL: www.littleenglishgenius.com/ The English are much more cheeky than we are. They are also not afraid to promote themselves. If you are a genius, tell your clients. Droga and Anderson do that. Trump does that. Just like the American electorate, clients are a bit short of time and need to have YOU tell them that you are a genius. Just tell them that – they want to hear it. Yes, I am a genius too.
It’s summer so go visit Emily’s Montauk. Note, you won’t have to screw around with combat L.I.E. traffic to get there.
Peter · · Leave a Comment
I received well over 2,000 referrals to this website from LinkedIn last year. I like that. I work it so it happens. In addition, hundreds of people in my network and in related fields have read my LinkedIn posts. Virtually all of my advertising agency clients come in as a result of my daily social media activity on this blog, LinkedIn, Twitter, guest posts and occasional commenting on other websites..
So, because of my LinkedIn success… I offer:
And, for your reading pleasure, here are links to my blog post missives on LinkedIn and how LinkedIn can be used to grow your business.
More is not necessarily a good thing. New is not necessarily a good thing. Internet-scale is not necessarily a good thing. That’s my paraphrase of this extremely insightful perspective on our digital world.
Need a bit more to get you reading? From Web Design – The First 100 Years. (I find this paragraph on youth vs. age particularly interesting because I was a member of the team that did the first consumer advertising program for email in 1983 — Easylink from Western Union – yes, Western Union.)
This contempt for the past also ignores the reality of our industry, which is that we work almost exclusively with legacy technologies.
The operating system that runs the Internet is 45 years old.
The protocols for how devices talk to each other are 40 years old.
Even what we think of as the web is nearing its 25th birthday.
Some of what we use is downright ancient—flat panel displays were invented in 1964, the keyboard is 150 years old.
The processor that’s the model for modern CPUs dates from 1976.
Even email, which everyone keeps trying to reinvent, is nearing retirement age.
I cheated by calling this talk ‘Web Design: The First 100 years’ because we’re already nearly halfway there. However dismissive we are of this stuff, however much we insist that it will get swept away by a new generation of better technology, it stubbornly refuses to go. Our industry has deep roots in the past that we should celebrate and acknowledge.
And this… for a good laugh…
So because powerful people in our industry read bad scifi as children, we now confront a stupid vision of the web as gateway to robot paradise.
Here’s Ray Kurzweil, a man who honestly and sincerely believes he is never going to die. He works at Google. Presumably he stays at Google because he feels it advances his agenda.
Google works on some loopy stuff in between plastering the Internet with ads.
Read, think, slow down, enjoy… That’s one of my mantras.
