Insights

ADWEEK Fastest Growing Advertising Agencies

Peter · November 7, 2022 · Leave a Comment

Here Is A List Of The ADWEEK Fastest Growing Advertising Agencies

As ADWEEK promises: “Ranking 75 global companies that thrived in uncertain times.”

Fastest growing is a good thing. I wondered what these agencies say about themselves – how they try to stand out – quickly. As in on their home page. Here you go.

Movers+Shakers: Connect To culture. Spread Joy.

ALTO: A creative company for courageous brands s

The Stable: Forging The Future Of Commerce.

The MRN: Eliminating Random Acts Of Marketing.

Headlight: We power breakthrough growth marketing for disruptive consumer brands.

Socium Media: We specialize in digital marketing, backed by data, and executed from strategies developed over years of digital marketing experience.

The Snow Agency: The Snow Agency is a full-service digital marketing agency for businesses looking to grow.

Refinery89: Digital Advertising Specialists.

Media Matters Worldwide: Your Experienced, Independent Media Strategy., Planning, Buying and Analytics partner. Women-Owned.

Bray & Co.: We are The StoryBuilders.

hunterblu: hunterblu is a full-service media partner that makes media simple. You know what your message is. We know where and how to place it to reach your audience.

Elumynt: Objectively Better Advertising.

Eyeful Media: Proven digital marketers delivering value and earning the trust of our partners every day.

Supply: The Persuasion Planning Media Agency.

NP Digital: The alternative to the agency status quo.

My favorite agency brand promise? Did these messages help them to be leaders in the ADWEEK fastest?

I’ll go with these two since they push a competitive message that makes me want to learn more:

The MRN: Eliminating Random Acts Of Marketing.

Elumynt: Objectively Better Advertising.

The full list.

Hey, why not subscribe to my LinkedIn newsletter??????

Work From Home Work Peaks

Peter · October 31, 2022 · Leave a Comment

How Many Work From Home Work Peaks Do You Hit A day?

Now We Have — Triple Peak Syndrome.

Triple Peak is yet another new term related to work from home. What’s Triple Peak?

From Microsoft: “Microsoft found that its employees had peak work periods before and just after lunch. The pandemic and work from home changed that. Microsoft found that its people added another work peak between 6 and 8 PM.

Findings from Microsoft and its researchers suggest that the 9-to-5 workday is fading in an age of remote and hybrid work and more flexible hours. That pattern was first spotted early in the pandemic, when Microsoft Teams chats outside the typical workday increased more than in any other time segment, particularly between 6 p.m. and 8 p.m.

Newer data suggests the trend is here to stay. Traditionally, knowledge workers had two productivity peaks in their workday: before lunch and after lunch. But when the pandemic sent so many people into work from home mode, a third peak emerged for some in the hours before bedtime. Microsoft researchers have begun referring to this phenomenon as a “triple peak day.”

Flexibility is good. Endless work hours are not.

A Management Cure. Today’s new workplace requires management consciousness and communication.

A New Kick-Ass Email Tool

Peter · October 13, 2022 · Leave a Comment

Here’s a new subject line email tool that will increase opens.

I got an email today from one of my favorite email newsletters – Josh Spector’s For The Interested. The email pointed me to omnisend’s email subject line tester

The omnisend promise: Boost your email open rates: analyze and improve your subject lines before sending your next campaign.

I used the tool to create this blog post’s subject line. It scored high.

You can see more tools and resources right There’s more! Here in my advertising, marketing agency resources list.

Are You A Marketing Agency

Peter · September 30, 2022 · Leave a Comment

Marketing Agency or Advertising Agency or Digital Agency?

A few years ago, an agency was called an advertising agency. Then digital came around and agencies began to call themselves digital agencies. Now some call themselves a marketing agency.

What Does Google Search Think? It Thinks – Marketing Agency.

I used Google Trends to see if it could help answer by showing me what people search on. I was a bit surprised. Here are two charts. First comparative searches from 2004 to today. You can see that “advertising agency” once ruled. Today, the second chart, clearly shows that people are searching for a “marketing agency”… Wow.

Is this a definitive answer to what you should call your very own agency? No. But, things are getting a bit complicated.

Yes, there is more to this story. Stay tuned.

Marketing Agency Influencers

Peter · September 16, 2022 · Leave a Comment

Where To Eat and Marketing Agency Influencers

This post is about amateur reviews, the power of influencers as noted by Adweek and marketing agency influencers, and reviews on websites like Agency Spotter.

Some history: I came back to Saatchi & Saatchi New York from our London office in 1994. In both offices I ran business development and ate out a lot. By the time I hit the New York office, Saatchi was on its last legs (as in a company run by Maurice and Charles Saatchi – who were soon “exited” – but founded M&C Saatchi which is arguably a savvier agency).

A thing that hit me when I returned from London in 1994 was this thing called the Internet. I ran around the agency trying to get someone to pay attention but since we were in a bit of a death spiral, I could not excite leadership about the growing digital universe.

While still at the agency I worked with our tech guru to make plans to launch a digital company funded by Digital Equipment. Around that time, I got a call from Tom Florio, the publisher of the New Yorker, who told me that the Newhouse family, the owners of Condé Nast magazines, the New Yorker, Random House and the third largest newspaper group, had this idea of launching online newspapers. I got the CEO job, a brilliant team, and said bye bye to Saatchi.

OK Now On To Reviews

Putting newspapers online in the 1990s was wild. We had carte blanche to invent the formula and the backing of billionaires. New Jersey Online was the combo of the Newark Star-Ledger (the largest paper in NJ), The Times of Trenton and The Jersey Journal. We had the news feeds from each paper, the best coverage of New York and New Jersey’s 7 professional sports teams, the first direct news feed from the Associated Press (a news first), a haiku film critic, Hoboken nightlife reviews, put zoomable cams on NJ beaches, and fab design. We also had what was one of the first set of social media forums – which drove our page views higher than The New York Times online