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The World’s Best Marketing Book?

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I’ve been reading Dan Zarrella for years. His latest book, “The Science of Marketing” is a hard one to put down. It totally delivers my need for geek.

Here is his LinkedIn profile:

Dan Zarrella is the award-winning social media scientist at HubSpot and author of three books: “Zarrella’s Hierarchy of Contagiousness,” “The Social Media Marketing Book” and The Facebook Marketing Book.

He has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices.

Webinars in his “Science of…” series have drawn upwards of 30,000 registrants. And he holds the Guinness World Record for the largest webinar ever.

The World’s Best Marketing Book?

Is “The Science of Marketing” the best marketing book? It just could be today’s best if you’d like to run marketing programs based on analytical proof vs. assumptions.

I urge you to go out or online and buy it. The book delivers Dan’s quantitative approach to social marketing. As the subtitle says, “When to Tweet, What to Post, How to Blog, and Other Proven Strategies.” Proven being the operative word here. All of this advice is backed up by years of tracking how people use social media, email, webinars and SEO.

Its a “Just the facts” book. Given the crazy world of opinionated social media advice… This book’s findings will help you dazzle your coworkers and friends.

Google Trends Web Search Interest social media how to Worldwide 2004 present

Hyundai Commits Brand Suicide

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I wrote “Boomercide”, a book on suicide this year. To imagine that suicide could ever be used by Hyundai to make an emissions point in a TV ad is so astounding that, well, um….

Holly Brockwell, a freelance advertising creative from London, today posted an open letter to Hyundai and their advertising agency, Innocean on her blog. It has already been read 50,000 times. It says: “As an advertising creative, I would like to …

Read more from the source: Irish Independent

30% Of Advertising Employees Will Leave In 12 Months

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And you thought that Cannes was just about sun, sand, booze, sex, ads and awards.

From Arnold’s Cannes: Fixing Advertising’s Talent Crisis Campaign website:

The purpose of this campaign was to advertise a speech given by Arnold Worldwide Global CEO Andrew Benett, centered around the “Talent Crisis” in advertising. The crisis as he defines it revolves around improper training and under-appreciation of employees leading to long hours and massive turnover unbeknownst to upper management. These posters were placed around Cannes, in order to drive traffic to the event. They were also supported by postcards with the same creative.

Make sure you check out the poster series.

arnold fixing advertising talent crises

How To Write An Ad Agency Business Plan

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78% of advertising agencies do not have an up to date business plan.

Ok, I made that number up. But, based on my travels through ad land, I am sure that I am close… and, maybe even a bit low.

Without a business plan it is virtually impossible to build the right agency for the future and a new business program that wins new clients and fuels revenues.

Here is a four part template for getting started on planning, steering and managing an agency that will get noticed, grow and prosper in today’s fast-paced advertising and digital marketplace. I call my “instant” 4-Part Business Plan blueprint. It’s essentially a fast-track Q&A to help start the planning process that results in an actionable business plan. [Read more…] about How To Write An Ad Agency Business Plan