I am keeping up my guest posting on authoritative advertising websites to get my thought-leadership out and build my website’s authority and page rank. Just in case you don’t know what these important SEO terms are, here are definitions:
Authority from Search Engine Land: Is your site an authority? Is it a widely recognized leader in its field, area, business or in some other way? That’s the goal. No one knows exactly how search engines calculate authority and, in fact, there are probably multiple “authority” signals. The type of links your site receives (lots of quality or ‘neighborhood’ links?) or social references (from respected accounts?) and engagement metrics (long clicks?) may all play a role in site authority.
Page Rank from Search Engine Land and Google: PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”Using these and other factors, Google provides its views on pages’ relative importance.
This Week’s Guest Posts
On Advertising Week Social Club — “Advertising Account Executives On The Frontline”
Intro: “I think that advertising agencies have to think hard about how they deliver value. It is often more about intangibles than the actual “work.” A great deal of our value resides in the Account Executive role and the client relationship. We know this because poor “account service” is often listed as the primary reason that a client has decided to switch agencies.”
On Agency Post — “eatbigfish Challenges The Limits.” FYI: eatbigfish is the leading “challerger brand” advertising agency.
Intro: “Aside from the agency name, most advertising, digital, branding and strategic consultancy websites are interchangeable. However, eatbigfish’s isn’t. It’s a marketing and business development juggernaut. Shouldn’t that be the point? “
Does your Agency Guest Post?
No? Send me an email and lets schedule a conversation about how you can amp up your social media marketing program so you get more incoming leads – I mean lots more. Believe me smart, dedicated advertising agency social media tied to intelligent, action-oriented SEO works… I’ve got advertising agency clients on three continents from my SEO programs.
