How To Make Your Advertising Agency Unignorable
Lise Colantuono, President of AAR Partners, the leading advertising agency search firm, asked me to help you become a top-of-mind advertising agency. Oh, here is a list of the leading agency/client search firms. Do they know you?
The uncomfortable part is that being ignored rarely feels like rejection – there is just no reply, so nobody on the team learns anything from it. By the time you follow up the prospect already decided you were forgettable. We ended up building Ravvi partly because we kept losing that first impression on generic creative. Good, blunt post.
HR decisions become easier to maintain when the underlying guidance distinguishes between a policy, a workflow, and a reusable document. For example, a hiring policy may set the standard, while the workflow assigns approvals and timing, and a template keeps records consistent. Clear HR templates can therefore reduce uncertainty for managers without turning every routine question into a bespoke process. That separation is especially valuable for small and midsize organizations trying to build dependable people operations step by step.
I also found Video Upscaler really helpful.
The top-of-mind question is exactly what separates agencies that get called in from those that get called out — and Lise’s search firm sees it firsthand. If your name isn’t surfacing when a client starts the search, all your creative awards are just decoration.