How To Make Your Advertising Agency Unignorable
Lise Colantuono, President of AAR Partners, the leading advertising agency search firm, asked me to help you become a top-of-mind advertising agency. Oh, here is a list of the leading agency/client search firms. Do they know you?
The uncomfortable part is that being ignored rarely feels like rejection – there is just no reply, so nobody on the team learns anything from it. By the time you follow up the prospect already decided you were forgettable. We ended up building Ravvi partly because we kept losing that first impression on generic creative. Good, blunt post.