Peter Levitan & Co.

The New Business of Advertising

Social Media

#AgencyLife Hashtag On Twitter Prompts Whining In AdLand

· ·

OK, so advertising people (well, some advertising people) don’t like their jobs (or, today’s job.) Got it. But, as I used to say to disgruntled staff… there are dry cleaners and roofers and accountants that don’t like their jobs. Just move on.

Oh, the humanity.

Read more from the source: businessinsider.com

3 Powerful Case Studies That Show You How to Advertise on Twitter

· ·

3 Ways To Use Twitter For Advertising Agency New Business

For a long time the best way to to market and promote your brand on Twitter was organic. It took time and persistence. Today you can pay to advertise on Twitter in 3 ways that accelerates your marketing efforts on one of the worlds largest social media networks. Here are 3 case studies.

Read more from the source: jeffbullas.com

Busting The Myth That All Social Media Are The Same

· ·

A good read…according to LinkedIn… “only 20% of our audience are active job seekers; 80% of members are on LinkedIn seeking professional insight and help in being more productive.”

By CHRISTINA JENKINS  I really enjoyed presenting the findings of our Mindset Divide study at Advertising Week Europe yesterday. It’s very interesting to see how an audience responds when we explai…

Read more from the source: theawsc.com

The Gap Between Social Media and Business Impact: 6 stages of social business transformation

· ·

Brian Solis and Charlene Li studied how organizations approach social media and how planning, processes, and outcomes mature over time. Read the Altimeter group Study.

In business, social media is becoming a lot like email. Every company has it. In an Altimeter Group survey of 700 executives and social strategists fielded in late 2012, we found that 100 percent of participating enterprise organizations run to varying extents an active social media strategy. But unlike email, organizations haven’t mastered how to […]

Read more from the source: briansolis.com

How Advertising Agencies Can Grow Their Twitter Followers

· · Leave a Comment

Man, agencies like to be followed. Followed by potential clients, future gifted employees, the trade press, ad bloggers and on Twitter.

How to grow on Twitter followers? Here is a link to an academic study on Twitter usage and popularity from The Georgia Institute of Technology. You will need some spare time for this or just scroll down for the chart.

So, what works?…

  1. Network overlap. People follow tweets that their friends follow.
  2. High re-tweet ratio. People love what others love and recommend. Why not ask for the RT?
  3. Activity as in Tweets per hour. Reasonable Tweets per hour that is. I have some friends that are way too prolific.
  4. Audience relevance. Lots of pics of your agency dogs might not cut it.

What dosen’t work?

  1. Negative sentiment.
  2. Overdoing irrelevance. Those pesky dogs again.
  3. Interestingly, the over use of hash-tags. No argument here.

Here is the handy chart:

sai-cotd-030113-1

 

 

 

 

 

 

I’ve been building social media traffic since 1995 (when I put newspapers online) — Lets talk about how to build an active social media (I mean strategic social media) program for your agency.