An Important Marketing Question For Advertising Agency Leaders
To help you set your mind in a groove for future marketing planning (as in agency positioning, business development, and even business development) ask yourself:
If you were a client, would you hire you vs. your competition?
Honest answers include:
- If yes, great.
- No, oops, better start to rethink your agency’s master business model and/or biz dev marketing. I
- If you don’t know. Yikes.
OK. One More Marketing Question.
If you wanted to sell your agency, would you buy you?
Both of these questions (and way more) are addressed with detailed thinking and data in my new book…