• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Peter Levitan & Co.

Peter Levitan & Co.

The New Business of Advertising

  • Contact
  • Blog
  • Podcast
  • My Story
  • Resources
  • Show Search
Hide Search

Boomercide

Baby Boomers May Opt For Communes (Again)

Peter · October 5, 2012 · 3 Comments

I didn’t ever live in a commune. I visited a few in the 1970’s in California, Massachusetts and Vermont. But the lifestyle just didn’t do it for me. A bit too cozy?  Too “hippy”? Too smiley? Too many vegetables? Who knows. But, it did occur to me recently that people over, say 60, could actually start to think through the benefits of communal living to share costs, space and to connect. As many people realize, it gets harder and harder to connect once you’ve gotten past college, having kids in school and even moving around the country. It is simply more difficult to make close friends.

So, when I saw the article “Baby boomers may opt for communal living again” I did a Huh! Like, why not?

The article points out that we are witnessing a significant societal shift: millions of people are heading to 65+ (10,000 turn 65+ every day), they don’t live near their kids and they want independence. But, that independence does not have to mean living alone (or, oh shit, in a retirement home.)

Baby Boomers said that they were going to change the world. Well, they are: “By force of sheer volume, the (baby boomers) who in 1968 thought they would change the world by 2028 actually will,” said Andrew Carle, founding director of the Program in Senior Housing Administration at George Mason University in Fairfax, Va.

What might I want in a communal experience?

Scenario 1: I see myself living in a tropical land (Chiang Mai Thailand?; San Miguel de Allende Mexico)  in my own cabin in a chain of cabins that share communal services. Food, gardening, media…. brains, conversation, who knows.

Scenario 2: I live in an apartment in a large house in Brooklyn’s Williamsburg. This one is a bit more about intellectual stimulation.

The bottom line is that my buddies and I could share some universal services, living costs and laughs. Sure sounds better than moving into Happy Acres Nursing Home.

 

 

 

 

Are Bernanke And The Fed Killing Baby Boomers Via Low Interest Rates?

Peter · October 3, 2012 · 1 Comment

It is very hard for most of us to remember the days when your savings could safely grow via double digit interest rates. In the 1980’s you could generate 18%, in the 1990’s 8%. Today? How does 1.05% for a 1 year CD sound?

18% wow. Hey, if you had just $200,000 in savings you would have generated $36,000 per year in cash and add that to say $25,000 in Social Security and you could live real well in Mexico on an annual income of $60,000. I know you can do math. But, I like this one. if you had $1,000,000 in retirement savings then your bank or bond would send you $180,000 per year. Now we are talking France.

Today? Nada baby. Assuming a 2% rate of inflation you are way screwed if you have moved a good chunk of you dough into under 2% yielding fixed income securities. You are running a negative program.

Could the Fed’s monetary policy be killing people? All I know is that suicides by Baby Boomers 65+ is on the increase.

Places in the World Where Euthanasia or Assisted Suicide Are Legal

Peter · September 25, 2012 · 2 Comments

Get this: You are dying; in horrendous pain; no hope; you’ve said your goodbys. But, unless you live in Netherlands (Green), Belgium (Red), Luxembourg (Purple), Oregon and Washington (Yellow) you can’t make the decision to die via euthanasia or physician-assisted suicide.

In the USA, only Oregon and Washington gives you back your own right. Yup… should be your right. Otherwise, you and your family are at the mercy of the medical community, politicians and the clergy.

Jimi Hendrix got it right: “I’m the one that has to die when it’s time for me to die, so let me live my life, the way I want to. “

Sorry!! 50% (Or More) Of Retirees Will Outlive Their Retirement Savings

Peter · September 16, 2012 · 1 Comment

Feeling safe and secure about your retirement funds? Are you in the 50% or so that will outlive your savings? Love that I am going here right now?

Dig this… yes its true, more than 50% of retirees (and even you great Gen X members) will die kinda poor if you think living on your Social Security checks of say $17,000 per year ain’t that appealing. I won’t go into major detail right now. But, I will, soon, I promise.

What has caused this? Here is a list of factors, but not all of them:

  • You simply didn’t save enough (that’s why Gen X and gen Y better start now)
  • Only 53% of workers have a pension or 401K
  • Workers age 55 to 64 had just $54,000 in their 401K in 2010
  • On average, this group has $120,000 in savings (that’s about 1/4 required according to the experts)

Bottom line? Our savings culture and systems suck. Yes, there are solutions being considered by pro-active politicians like Senator Tom Harkin (but not in time for those lucky Baby Boomers.)

Stay tuned.

 

Credit Card Debt: Who Owes The Most? Baby Boomers Or Gen X / Gen Y?

Peter · September 13, 2012 · 1 Comment

It might make sense to think that the younger generation uses their credit cards more than most and are sitting on some serious credit card debt but, they are not the leaders. Baby Boomers, according to the report The Plastic Safety Net from the public policy outfit Demos, are winning here.

The group with the highest credit card debt is the 65+ crowd who owe on average $9,283.

Those Gen X and Gen Y  folks? They owe $2,982 for 18-24 yer olds and $5,156 for 24-34 year olds.

A key implication? Many Baby Boomers are heading into their retirement years broke and out of work. Is this alarmist? Yes. Is it true? Yes. Want more? The average total retirement savings for Baby Boomers is $78,000  — try stretching that over 10, 20 or 30 years.

  • « Go to Previous Page
  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Go to page 4
  • Go to page 5
  • Go to page 6
  • Go to Next Page »

Primary Sidebar

  • Featured
  • Resources
  • Podcast
  • The Big Advertising Agency Resource List
  • ChatGPT Loves Me. Does ChatGPT Love You?
  • How To Start, Grow and Sell An Advertising Agency
  • Which Social Media Strategy Is Best For Advertising Agency New Business?
  • How to Build A Winning Advertising Agency Business Development Program
  • A Faster Path To Become A Leading Advertising Agency
  • How To Move To Mexico
  • The Big Advertising Agency Resource List
  • What Is Your Elevator Pitch
  • Advertising Agency Process and Profitability
  • Check our ChatGpt FAQ Generator
  • Random Marketing And Advertising Resources
  • Bob Hoffman | The Ad Contrarian On Advertising Agency Presentations And Pitching
  • How To Be A Brilliant Podcast Guest
  • Want Advertising Agency New Business Leads? The Ratti Report Delivers
  • How To Manage A Brain On A Zoom Sales Meeting
  • YES! You Can Run A Powerful Zoom Meeting
  • How To Win A Mobile Dating App Client – On Zoom

Post Archive

Subscribe

Subscribe to the Advertising Stories Podcast

Apple PodcastsGoogle PodcastsSpotify

Contact

Email Peter
Connect on LinkedIn

Peter Levitan & Co.

Copyright © 2025 • All Rights Reserved • Peter Levitan & Co. • Log in