AI

The Big Advertising Agency Resource List

Peter · June 6, 2024 · 16 Comments

Advertising Agency Resource List – Updated Often

The advertising agency resource was recently updated with three new AI information tools. I use them.

My Advertising Agency Resource List is often curated to help advertising, digital, design, and PR agencies easily find the inspiration and industry resources to help you build killer agencies and careers.

FYI: According to Google, people spend mucho minutes perusing this long list.

If I were you, I’d grab a glass of Larkmead Cabernet Sauvignon 2016 (LOL only $150 or a nice craft beer – a bit less expensive) and check out all of these links. I guarantee that at least one of these websites and/or tools will help you or your team grow your agency.

A kudo from David Ogilvy: “I wish I had this advertising resource list when I was in the ad biz. All I had was my brain.”

OK, one more. Go here: Corleone offer.

New Resources.

AI Related… Websites + A Podcast Just For Marketers + YouTube

Marketing Intelligence Institute: From Paul Roetzer (super smart marketer for eons) on how to use AI in marketing and advertising. Read it, attend their seminars, and listen to their “Artificial Intelligence Show” podcast. Do it!

Decode: A daily news and info resource. Decode “unlocks exclusive access to Decode’s ultimate AI tool book, with 500+ verified, vetted, and powerful tools across 40+ categories.” Includes AI tutorials, lists of what’s new, etc. A smart one.

Superhuman: Yes, more info and news. Their words — “Learn how to leverage AI to boost your productivity and accelerate your career. Join the world’s biggest AI newsletter with 650,000+ readers from companies like Apple, Amazon, Google, Meta, Microsoft and more.”

AI Tool Report: Yes…. More… “Learn AI in 5 minutes a day. We’ll teach you how to save time and earn more with AI. Join 500,000+ free daily readers from Tesla, Apple, A16z, Meta, & more.”

Matt Wolfe: A rather beyond-decent YouTube channel dedicated to AI.

A Short But Sweet List of The Best AI Directories For Marketers

We are all a bit (understatement) overwhelmed with the barrage of new AI tools. To help sort this overload, here is a list of what I think are today’s easiest-to-use AI directories for marketers. Note, this is a short list.

Futurepedia – From Google Bard: “This directory is one of the largest and most comprehensive, with over 3,000 AI tools and resources listed. It’s a great place to find AI tools for a variety of tasks, including machine learning, natural language processing, and computer vision.” Just today… 18 new tools. Yikes.

Zain Kahn’s Superhuman – The world’s biggest AI newsletter with 350k+ readers.

Marketing AI Show – THE best AI podcast for marketers.

iLib – AI websites listed by popularity.

Product Hunt – As they say: “Product Hunt surfaces the best new products, every day. It’s a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.”

Crunchbase – A comprehensive list of AI startups. Wowzer, this is a hot venture universe. Go find your new marketing agency client here.

GPTE – Just in case you need MORE!

ChatGPT Loves Me. Does ChatGPT Love You?

Peter · June 4, 2024 · 4 Comments

ChatGPT Loves Me. Does ChatGPT Love You?

After years of hammering SEO to make Google love us, we are now confronted with how to make AI and ChatGPT love you, me, and us.

A few days ago, I congratulated what might be the most awarded advertising agency today on its array of awards. I mentioned to one of their leaders that while today’s awards are way cool, one must think three (at least) business-oriented chess moves ahead to stay ahead of the pack and the business in general. I lived this as I reinvented my West Coast agency three times before I sold it a few years ago.

I am going to write about my thoughts on agency chess moves soon.

LOL. Warm Feeling.

In the meantime, just for the hell of it, I went to ChatGPT and You.com and asked for their “thoughts” about the future of advertising and marketing agencies. I was surprised to see that I was cited in the answers. This gave me a warm feeling because, along with most of you, I think that SEO as a way to find me (and you) is going bye-bye. Thank you, Google.

It does beg the question… How does AI find Y’all if traditional SEO is ‘changing,’ and how can you manage that? Frankly, I’ll bet that many of the old SEO rules still apply. But, yup, I am sure that we will all need some new strategies and tactics.

In the meantime…

Some “Me” Love From ChatGPT4o

I asked… “If I had a successful advertising agency what would be the three business moves I should be thinking about to remain successful?”

As you can see, a blog post of mine was cited by ChatGPT. I am the middle image, as in “How To Build…”

Even More Love From You.com

I asked… “How can an advertising agency plan for the future?”

As you can see, the same blog post of mine was cited. I am feeling some warmth.

That’s all for now.

So, does ChatGPT love you? Are you being found by AI? Cherished?

AI Information Resources

Peter · May 23, 2024 · Leave a Comment

AI Here. AI There. AI Everywhere.

Are you overwhelmed with AI Information? Of freakin course. Here are five sources for new AI information that I use to stay ahead of the daily barrage of AI news. I devote about 10 to 15 minutes a day—max to learning and keeping up.

Since the last thing you need is too much information, here is a short list.

Daily AI Information Resources: Emails & Websites + A Podcast Just For Marketers + YouTube

Matt Wolfe: A rather beyond decent YouTube channel dedicated to AI.

Want To Go AI Nuts? (Oh, and dazzle your network). Go ….

Claude AI Prompt For Marketing Agency Business Development

Peter · April 25, 2024 · 1 Comment

A Sweet Claude AI Prompt For Marketing Agency Business Development

Yikes, so many prompts. This AI prompt for marketing agency business development works hard.

I asked Claude AI to build me a persona for a future pharmaceutical client. This is an example of how to get to “Know” your future marketing client. Use it to build out your business development path.

The Claude AI Prompt

“Build me a persona of a marketing director of a midsized global pharmaceutical company who is responsible for breaking through the clutter of healthcare marketing in the digital marketing world. List their hopes and dreams and concerns plus emotional triggers that help them and decision-making criteria for their choosing a marketing services company.”

Claude AI’s Marketing Director Response

Here is a persona for a marketing director of a midsized global pharmaceutical company responsible for breaking through the digital marketing clutter in healthcare:

Name: Jessica Anderson Age: 42 Job Title: Global Digital Marketing Director

Background: Jessica has been in the healthcare/pharma marketing world for over 15 years. She started out in product marketing roles at major pharmaceutical companies before transitioning to digital marketing leadership positions at midsized firms. Her current company is a $2 billion global pharmaceutical company that develops treatments for autoimmune diseases, cancer, and rare disorders.

Responsibilities: Overseeing all digital marketing initiatives globally including website, social media, digital advertising, virtual events/webinars, email marketing and marketing automation. Her team is responsible for generating leads, nurturing prospects, and supporting product launches through digital channels.

Hopes & Dreams:

Make her company’s brand a recognized leader in certain therapeutic areas through breakthrough digital marketing
Drive substantial lead generation and revenue growth through innovative digital campaigns
Advance her career to the VP/CMO level by demonstrating clear digital marketing ROI

Concerns:

Breaking through the immense clutter and noise in the digital healthcare marketing landscape
Overcoming challenges with regulations, compliance, and privacy restrictions
Gaining enough budget and resources to execute digital marketing at a high level
Having the right talent, skills and expertise on her team

Emotional Triggers:

Frustration with agencies that don’t truly understand healthcare’s unique challenges
Excitement when seeing creative, bold and cutting-edge digital campaigns
Motivation to beat the competition and be seen as a marketing innovator
Anxiety about making costly mistakes that could risk brand reputation

Decision Criteria for Choosing a Marketing Services Company:

Specialization and deep expertise in healthcare/pharma digital marketing
A track record of developing highly creative and effective digital campaigns
Robust capabilities across all key digital channels (web, social, advertising, etc.)
Strong competencies in data/analytics to measure and optimize performance
Stellar client service, responsiveness and commitment to her business success
Reasonable pricing/costs with demonstrated ROI

Jessica is looking for a digital marketing partner that can truly understand her company’s challenges and deliver breakthrough, results-driven digital campaigns that elevate brand awareness and drive revenue growth.

I like this one. Pass it on. LOL. Yup, I’ve got other ideas just for you. Right here…

Check our ChatGpt FAQ Generator

Peter · November 14, 2023 · Leave a Comment

See The New ChatGPT FAQ Generator In Action

I used the ChatGPT FAQ Generator to produce the following Q&A from my detailed blog post: “Smart Advertising Agency Lead Generation.”

Wow, it’s relatively fast and way easy to build a FAQ.

Here You Go – ChatGPT FAQ Generator

Based on the content from my blog page “Grow Advertising Agency Business Development”, here are some FAQs and their answers in a simple list format:

Q. What is the current challenge in advertising agency business development?

A. In 2023, 57% of agencies report that obtaining new business has become harder, nearing the difficulty levels of 2020.

Q. What strategy does Peter Levitan suggest for advertising agencies to stand out?

A. Levitan advises leveraging FUD (Fear, Uncertainty, Doubt) and conducting custom research to capture the attention of potential clients.

Q. What are the key points of Seth Godin’s book “Purple Cow”?

A. The book emphasizes being remarkable in a saturated market, breaking the old marketing paradigm, targeting innovators and early adopters, the power of word of mouth, being genuine, embracing criticism, and the lifecycle of a “Purple Cow” in business.

Q. How can agencies grow their business development successfully?

A. Agencies should focus on being unique and remarkable, as standard B2B marketing methods are less effective in a cluttered marketplace.

GO ++

I am trying lots of #AI tools like ChatGPT FAQ to dial up advertising agency business development. Stay tuned. Share this doc with your closest friends.

Yo ———- Here is how I used ChatGPT and Grammarly to write a sweet blog posr.