How To Make Your Advertising Agency Unignorable
Lise Colantuono, President of AAR Partners, the leading advertising agency search firm, asked me to help you become a top-of-mind advertising agency. Oh, here is a list of the leading agency/client search firms. Do they know you?
The uncomfortable part is that being ignored rarely feels like rejection – there is just no reply, so nobody on the team learns anything from it. By the time you follow up the prospect already decided you were forgettable. We ended up building Ravvi partly because we kept losing that first impression on generic creative. Good, blunt post.
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I also found Video Upscaler really helpful.
The top-of-mind question is exactly what separates agencies that get called in from those that get called out — and Lise’s search firm sees it firsthand. If your name isn’t surfacing when a client starts the search, all your creative awards are just decoration.
The question “Do they know you?” gets to the heart of agency growth—being talented isn’t enough if future clients don’t immediately recognize your agency’s expertise. The focus on becoming a top-of-mind advertising agency is a useful reminder to make visibility and positioning part of your new-business strategy.
The question “Do they know you?” gets to the heart of becoming a top-of-mind agency. I especially liked the focus on Lise Colantuono’s agency-search perspective—visibility matters long before a prospective client starts looking for a partner.
The question “Do they know you?” gets to the heart of new business: being talented isn’t enough if your agency isn’t top-of-mind when a search begins. The focus on becoming a recognizable, trusted option is especially relevant for agencies relying too heavily on advertising alone to attract future clients.
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Solid post. I like that you show the trade-offs instead of just the happy path.
The question “Do they know you?” gets to the heart of agency new business: being talented isn’t enough if future clients don’t recognize your name when a search begins. The focus on becoming top-of-mind is a useful reminder to make visibility an ongoing strategy, not a last-minute pitch effort.