The Gap Between Social Media and Business Impact: 6 stages of social business transformation

Brian Solis and Charlene Li studied how organizations approach social media and how planning, processes, and outcomes mature over time. Read the Altimeter group Study.

In business, social media is becoming a lot like email. Every company has it. In an Altimeter Group survey of 700 executives and social strategists fielded in late 2012, we found that 100 percent of participating enterprise organizations run to varying extents an active social media strategy. But unlike email, organizations haven’t mastered how to […]

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