Category Archives: Resources

My Best Business Travel Resources

Must Have Business Travel Resources Traveling for ad agency business can suck these days (um, duh). Beyond the obvious: getting to the airport at rush hour; waiting in the TSA line; getting through TSA; gate hassling (“boarding group 9”); carry on stuffing and anxiety; being scrunched in a no-legroom seat; your late booked middle seat; […]

Updated Big Advertising Resources List

Here’s An Updated Big Advertising Resources List Hi, just wanted you to see that I added a few new links to my Big Advertising Resources List. You’ve used the list before, correcto? The Updates 13 Creative Ways To Find Blog Post Ideas. Super smart list from Authority Hacker. This will help you find new and exciting blog […]

Advertising Agency Process and Profitability

Process = Advertising Agency Profitability Warning: While not as sexy as a new SnapChat advertising plan, this process-oriented 3,500-word post is all about advertising agency profitability. OK, OK, as an ex-agency CEO, I will admit that profitability is rather sexy. $$$$ A bit of background. When I worked at Saatchi & Saatchi one of the accounts […]

Marketing Tool Generators

8 Marketing Tool Generators A few years ago, my agency Citrus used a ‘sign’ to help us win the LegalZoom account. The Photoshopped sign illustrated how much Americans waste on legal fees. That’s it on the left. You too can use a sign to win an account. And, good news, you can use a sign generator […]

How To Build A Client Prospect list

The Ad Agency Client Prospect List I am a card carrying inbound marketer. Most of my advertising agency clients come to me via my inbound efforts that include some decent SEO, lots of informative blog posts and SMM (Social Media Manipulation – take that S&M). This is most likely how you found this website. However, […]