Category Archives: Resources

The Big Advertising Agency Resource List

Advertising Agency Resource List – Updated Monthly December 23, 2019 Update. I want the marketing communications world to be a better place. Therefore, this advertising agency resource list  is updated often. Let me know if there is a resource that should be included. – or modified My advertising agency resource list is curated to help […]

7 New Advertising Agency Resources

My holiday gift this year is to send you off with 7 new advertising agency resources. Some of these tools should help you grow your agency by fine-tuning its marketing programs and making you look smart. Yes, that is David Ogilvy. His Madmen resources included a typewriter, pencil and paper and brilliant ideas. It was […]

Advertising Agency Process and Profitability

The Right Process = Advertising Agency Profitability Warning: While not as sexy as a new Instagram video plan, this in-depth 3,500-word post is all about advertising agency profitability. OK, OK, as an ex-agency CEO, I will admit that profitability is rather sexy. Sexier, that is, than Instagram. By the way, if this post is too […]

How To Outsource Linkedin Business Development

Is It Time To Outsource Your Advertising Agency’s LinkedIn Marketing? Advertising agencies often ask me if I can help them outsource their business development operations. This happens with such frequency that I thought I’d occasionally point to a quality third-party resource. Here is a company that can help you outsource your Linkedin marketing. Lead Cookie […]

My Best Business Travel Resources

Must Have Business Travel Resources Traveling for ad agency business can suck these days (um, duh). Beyond the obvious: getting to the airport at rush hour; waiting in the TSA line; getting through TSA; gate hassling (“boarding group 9”); carry on stuffing and anxiety; being scrunched in a no-legroom seat; your late booked middle seat; […]