Peter Levitan & Co.

The New Business of Advertising

Search Results for: linkedin

From Advertising Agency Copywriter To Fiction Book Author

· · Leave a Comment

How To Go From Advertising Copywriter To Fiction Book Author.

Kathy has written advertising copy for mega-brands like Nike, Dr. Martens, Harrah’s, and Subway. Her wordsmithing has won numerous awards. But more importantly, it has led her to a life of writing fiction.

Kathy, well actually Kathleen Valenti, is the author of Protocol, 39 Winks and As Directed all part of the Maggie O’Malley Mystery Series, published by Henery Press.

Our talk covers the skills required to be a powerful copywriter and author. Many of these skills are required to build characters, stories, and hold a reader’s attention. Skills that work for both a Nike and a murder mystery series. Kathy’s fourth book is in the works.

SHOW LINKS

Kathy Valenti On LinkedIn

Kathleen Valenti Author

Kathleen On Powell’s Books Online

Kathleen Valenti On Amazon

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Do Not Forget To Subscribe to Advertising Stories Whenever You Listen To Podcasts. Please Tell Your Advertising Friends.

Podcasting Growth Predictions From Rob Walch Of Libsyn

· · Leave a Comment

Rob Walch of Libsyn and Podcast411 Predicted The Future Of Podcasting In This 2006 Interview… His Podcasting Growth Predictions Were Correct.

Rob has been a leader in the world of podcasting since 2004. No one knew more about where podcasting was and IS now going than Rob. Rob’s podCast411 is where it all started and is worth a visit. If you are a broadcaster, publisher, or listener, Rob’s history and insights will help you understand why podcasting is booming.

This entertaining conversation was first recorded in 2006 on my advertising agency’s podcast, The 360 View. I had just started a marketing podcast, a bit early, but knew that I needed Rob’s perspective on this burgeoning communication platform. He was right then and continues to be an industry visionary.

Make sure you meet Rob on LinkedIn — plus he is now VP of Podcaster Relations at Libsyn. There will soon be a follow-up episode. Stay tuned. Who knows, there might be more podcasting growth predictions.

SHOW LINKS

Rob Walch and podCast411

Rob on LinkedIn

libsyn

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast

Do Not Forget To Subscribe to Advertising Stories Whenever you Listen To Podcasts. Please Tell Your Advertising Friends.

Little Bird Marketing Kicks Ass

· · Leave a Comment

I apologize for saying this. It sure seems to me that a lot of advertising agencies are on their back foot. They are in de-accelerate mode. That means it is a great time to accelerate your business development program. There is a gap. Take advantage. Fill it. Juice it up.

This post is about how the advertising agency Little Bird Marketing kicks ass.

But wait, there’s more. Over a couple of blog posts, I am going to highlight three firms in the advertising agency business development space that are making it happen. Strangely, it just so happens that they tapped me to participate in their acceleration mode.

Little Bird Marketing Kicks Ass…

One of my first advertising agency business development clients was my NOW wonderful friend Priscilla McKinney of Missouri’s Little Bird Marketing.

Things I like about Little Bird and Priscilla:

This is a proactive company. They do good work; are well-known in their markets; their website is an active sales tool that is designed to capture leads (not what one usually sees); they are on top of inbound marketing (mucho blog posts and thought leadership).

Priscilla is very active on LinkedIn (and 3,700 Followers on Twitter). You will see lots of posts and videos plus a high volume, awareness-generating podcast. The Ponderings From The Perch podcast is designed to promote and sell the agency by also promoting people like me. For example, I am sharing my podcast interview here. Quid pro quo. Plus… Priscilla is the kind of nice, smart, caring person that clients want to work with. Believe me, this additional ’emotional’ hook works.

My Interview

Below is a brief sample from Little Bird. It is a mini-podcast audio moment promotion that they want me to put on my website to reach you to support them (they also gave me the lead graphic at the top of this podcast). Smart. Click on the image b e l o w before you go listen to the full podcast.

Now… Listen to the full podcast interview here. Note that I am pointing you back to the Little Bird website. That’s what they want to happen. By the way, I was ON that day. It is a brilliant interview about my take on the state of today’s advertising agency and how agencies need to intelligently accelerate their business development program – now.

 

 

Random Marketing And Advertising Resources

· · 1 Comment

How do you know that Google is working for your company – as in SEO? Here are some random marketing and advertising resources that make me feel that Google loves me.

Ok, wait. I do know that Google loves me just by looking at my Google Analytics. The other way I know is that I get qualified leads. Plus, lots of incoming from companies looking to have me put links to their websites from my Agency Resources page. They would not find me if they did not do their own Google searches. So, to move fast to help them, more so you and a little bit me, here are some new resources for you.

A Marketing Point

A pre-point… I have a very well-read Advertising Agency Resources page as well as a few blog posts about resources. This drives traffic to me. Driving traffic is a good thing. The following companies do just that with their tools. I think, understatement coming, more agencies should develop some tools. How do your clients find you?

The Random Marketing And Advertising Resources

Business Name Generator: Chris from The Really Useful Information Company sent this business name generator. This tool works, is fun to play with and grows The Really Useful Information Company… and make some bucks from referrals to GoDaddy.

Business Plan Template: Bridget from Growthink.com sent this handy business plan guide. Why is this important? Important that the great majority of advertising agencies do not have an active business plan. I’m not talking business development plan. I’m talking having a go-to-market business plan.

Airtasker: Roy from Airtasker helps you find people who will do tasks for you. I’m thinking that this is very UK and Australia centric. But, hey, give it a go wherever you are.

Convertica: Kurt turned me on to Convertica that says “Convertica are the done-for-you conversion rate optimization specialists that allow you to maximize revenue from the same search engine rankings or paid advertising campaigns on your Affiliate, Lead Generation or eCommerce website.”

LinkedIn Marketing Guide: Miles from Wisconsin’s Imaginaisium ad agency produced this guide to LinkedIn marketing. Since advertising agencies come to me to help them with their marketing, why would I include someone else’s LinkedIn guide?  1) Because it looks good; 2) because you probably should read it.

Want Some Quality Leads? Call Me.

Just do it. it is painless.

Advertising Agency Podcast Guide

· · 2 Comments

I launched a new advertising podcast = Advertising Stories (you can listen to it everywhere). So, why not create a quick advertising agency podcast guide based on my research? Here you go.

FYI: My last podcast series which, I did for my own Portland Oregon agency, faded away in 2008. Ya think I was too early for the podcast market?

Advertising Stories is designed to be entertaining and filled with teachable moments. The keyword is entertaining. Entertaining for you advertising and marketing folks – and, frankly, anyone that just likes a good story from the good old days (or today). 

Oh, if you do not get my email newsletter – sign up on the left and you will automatically know when I launch my podcast.

A Quick – Advertising Agency Podcast Guide

There are 213,000 results for the Google search “Podcast Guide” so I am not going into big detail here. I’ll just point you to some of my thinking and the resources I’ve found. [Read more…] about Advertising Agency Podcast Guide