The How To Grow A Podcast Podcast – Growin Ain’t Easy Folks

OK, so you are contemplating launching a podcast or already have one.

OK, your friend has a new one. Ok, the advertising agency down the street has a new podcast.

OK, I have 21 as of late May.

Cool. Now what? As in there are so many freakin podcasts, and growing daily (Apple had a record new podcasts added in June), that one has to wonder how to grow a podcast. Hmm, lots of people talking about this online. But, I wanted to cut to the chase by going to a podcasting and podcast marketing expert for her opinion. Here is the podcast plus the added energy of an edited portion of my podcast interview with Priscilla McKinney of Little Bird Marketing. My suggestions… listen and then read for emphasis.

Peter Levitan:

Priscilla, how did you grow Ponderings From The Perch – your popular podcast?

Priscilla McKinney:

Well, in my years of experience as a podcaster, I would offer this advice to anyone. First of all, if you’re going to start a podcast, really know your audience. Like you need to ask some questions of people that you think might listen and then pander to the audience, do what they want. But the biggest thing for me no matter what it is you do is pace yourself. Because it’s not as simple as you think it is. It does take longer to get to market. It can create stress if you’re saying, “Oh, I’m going to do this every week. Some people do it every day…” It took us a long time to get where we are. We went from once a month, to two a month and kept building things up from there. So I do think pace is really important.

A big part of your strategy is also being effective at search engine optimization because as you keep adding podcasts to your we [Read more…] about How To Grow A Podcast