Last Batch: Ad Agency Pitch Killing Mistakes
This is the third installment of my list of 16 ad agency pitch mistakes made by, um, you Ms. Ad Agency CEO, Business Development Director, Creative Director and other pitch team members.
This list is in my book, “The Levitan Pitch. Buy This Book. Win More Pitches.” Amazon is holding your copy for you right here.
I’d like to reiterate what I said in part one of the series:
This expert list is one of the last chapters in the book. I consider it a coda to my detailed advice on how to nail a presentation. In this case, I wanted to see what people who have listened to thousands of hours of sales presentations from what should be the best presenters in business (advertising, digital, PR and media agency executives) had to say about mistakes that occur all too often.
“All to often”. Yes, I know it’s crazy. Have you made these pitch killing mistakes? According to these consultants…. You do.
Debbie Morrison: Director of Consultancy and Best Practice, ISBA, thegoodpitch.com, UK
In terms of things agencies do wrong in pitch presentations, the biggest howler I have come across which instantly alienates the client, is disharmony in the agency pitch team!
Either the session is dominated by one senior person and no other agency team members ‘dare’ or are given the chance to input. Or there have been times I’ve experienced in pitches when there has been obvious hostility between agency team members resulting in open warfare during the pitch presentation! Highly off putting and results in an instant de-listing in most cases!
Dan Pearlman: CEO/Managing Partner, Bob Wolf Partners/TPG, California
In answer to your question: Most agencies don’t pay enough attention to the chemistry and culture aspects of their pitch. Where do the philosophies and values of their firm align with those of the client? [Read more…] about Ad Agency Pitch Killing Mistakes
