Peter Levitan & Co.
The New Business of Advertising
Portland Oregon… Advertising Age, Creativity And Small Agencies Are Coming To Town In July
Advertising Age magazine and its on-line cousin, Creativity, will present their Small Agency Conference & Awards July 24-25 in Portland. This will be the fifth time the two publications have sponsored the conference and awards, directed at agencies in …
Read more from the source: Oregonian
3 Ways To Use Twitter For Advertising Agency New Business
For a long time the best way to to market and promote your brand on Twitter was organic. It took time and persistence. Today you can pay to advertise on Twitter in 3 ways that accelerates your marketing efforts on one of the worlds largest social media networks. Here are 3 case studies.
Read more from the source: jeffbullas.com
From Olli Siebelt… integrated digital production… Don’t miss *
Sleazy Car Ads. Sleaze Sells. Just Ask Joe Isuzu.
Sex doesn’t sell when it’s this bad.
Read more from the source: businessinsider.com
And… don’t forget the great Joe Isuzu.
The fabulous Advertising Week Social Club blog asked, “Do You Think Alcohol Makes You More Creative? We’re Putting It To The Test.” As Dave Birss writes…
There’s lots of anecdotal evidence that indicates a couple of drinks can help you creatively. For example, the first piece of copy I ever wrote was produced with the assistance of several pints of Guinness. It ran without any client amends and ended up winning a best copy award. (Conversely, a journey along the Absinth shelf almost got me fired for starting a fight with an Account Director!)
Then in the late 90s a spirit of temperance swept across adland in the UK. And at the same time creative standards seemed to drop. A lot of people suspect there’s some connection there.
As someone who went to art school, started in the New York advertising business in the fueled 1980’s, worked with dozens of creatives around the world and now lives in Oregon, home of craft beers and legalized drugs, I’d have to say that creatives…. Well, I won’t. But watch this video and stay tuned for the results.