Peter Levitan & Co.
The New Business of Advertising
OY! Look, we all get that sex, puppies and babies drive viewership. But, this RadioShack spot simply doesn’t cut it. Give me Danica Patrick for Go Daddy. So much more tasteful. 🙂
#UWANTIT? #NOUDONT. Grasping for relevance in the youth market, RadioShack serves up a strange, suggestive spot featuring gals in bikinis and plastic wrap dancing to Robin Thicke’s “Blurred Lines” and caressing phallic Pill speakers from Beats by Dr. Dre.
Read more from the source: adweek.com
(Up date from after 7 hours with His Holiness… this dude is the DUDE. One of the greatest laughers ever. Maybe my coolest – natural high – experiences ever. I Tweeted a great Vine video. Check it out… @peterlevitan) (Sorry, for some reason beyond my sentient being I can’t seem to embed it)
You would think that most advertising agencies want to grow and understand that marketing is the way to get what they want. My discussions with ad agencies indicate that less than 50% (and I am being kind) have comprehensive business development plans to create new business programs. This is a major FAIL that is easily rectified with some brain + elbow grease
But, wait… there’s more: the super smart folks at RSW/US report that …
From our report, “79%+ of Marketers say it is “very important” to come to an initial meeting with thoughts about their business and/or smart questions to show they have interest. ”
And, get this:
And yet: “Only a little over 12% of Marketers say that Agencies “always” come to the table prepared in a way that isn’t about the Agency.”
How could this be possible? I’m flummoxed.  Arriving prepared and looking interested and hungry to early client prospect meetings is critical. Image all the work that is required to get your in the client’s room in the first place and then to show up empty headed??? Here are the RSW/US charts:
If your agency is stalled go here, read about my programs and call me up. I can help you grow by planning a smart active agency new business program. I bet I’ve been doing it longer than your agency.
A couple of minutes after posting a mild complaint re: Zappos retargeted ads… Zappos social media folks were on it. Imagine… Now, I’m a customer for life.
We know this but, Zappos gets it. Are other companies this good?
JESS3 has grown an “advertising” agency by being a leader in Infographic development. They got it down – and are sharing – which is real nice of them.
I’ve been collecting marketing Infographics on my Pinterest site…Â Up to 48…
The JESS3 article is on the Creative Bloq network, featuring Computer Arts, .net, and 3D World.
Read more from the source: creativebloq.com
Also….. I wrote a post on JESS3 as an agency to watch.