Send the kiddies out of the room.
https://www.youtube.com/watch?v=eJ5-IjxuHxI
Agency CEO’s / ECD’s… if you are still laughing, here is another one about not having to pitch for new accounts.
Insights
Fingers Be Gone Ala Google
Social “Media” Still Means Face To Face
I know, I know, it seems really crazy but it appears that people in Europe actually ask each other in PERSON (as in that old-fashioned face to face style social “media”) about products and services. According to eMarketer, reporting on research by YouGov:
Despite social media forming a staple of much of UK consumers’ digital life, it will not feature as a significant influencer this Christmas according to research by YouGove for The Drum suggesting that only a tiny share of internet users would turn to social media for gift suggestions. 83% of internet users would not turn to social media for gift suggestions.
The UK’s social networking population is the second-largest in Europe after Germany with even higher penetration. Overall, just 83% of internet users said they would use social media for Christmas gift recommendations, however.
Now, if I was an advertising agency with a retail client, I might be elated to tell them that 11% of UK 18-24 year-olds now use social media for recommendations and that we better dial up our social activity. However… 0ver 18% of this age group group are unemployed.
BooneOakley – Best Advertising Agency Website Ever?
This BooneOakley YouTube site just might STILL! be the best (as in creative story telling that captures a client’s attention) advertising agency website ever. Remember how groundbreaking their use of YouTube was in 2009. The video has over 1.3 million views. How many views has your site had since 2009?
Oh, yes, they also have one of those look-alike agency websites. So, go figure. Well, not too much figuring is needed…. there are mucho clients that seem to like the same old same old.
Watching Google Trends: Responsive Web Design
Just a quick look at the dramatic rise in searches for the phrase “responsive web design.” Clearly an indication of the need for quality mobile web experiences that support websites (and possibly a reason for the overuse of this term on advertising / digital agency blogs.)
Interesting to see how much higher search volume the word “web” gets than “website.”
