• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Peter Levitan & Co.

Peter Levitan & Co.

The New Business of Advertising

  • Contact
  • Blog
  • Podcast
  • My Story
  • Resources
  • Show Search
Hide Search

Resources

How To Move To Mexico

Peter · June 8, 2025 · 63 Comments

How To Move To Mexico – Perfecto

How to move to MexicoHere is a 2025 Update of the original “How To Move To Mexico – Perfecto” post, written when I achieved my 2016 goal of moving to San Miguel de Allende, Mexico from Portland, Oregon, . This was written after I sold my advertising agency – a rather good decision.

I live in San Miguel de Allende, a town Condé Nast Traveller named – get this – “Best Small City in the World” five times – not bad (OK, a bit of an overstatement, but I’ll take it). SMA is in the middle of the country (high desert) and is known for its culture, old-world colonial architecture, music, art, gourmet & street food, roof bars, and wonderful people. Plus, it has two international airports, each about 90 minutes away. The world-class Mexico City and its two airports are about four hours away by luxury bus or private van.

WOW: Hello Google – Thanks

To date, the original blog post has been read over 16,000 times. In the seven days from November 2 through 8, 2024 alone, it had 2,800 visits because it is on page one of Google’s search page for people interested in moving out of the U.S.. Based on this activity, there is no question that a few (a few 🙂 )Americans are thinking about moving to Mexico – and beyond. People do wonder how to make a move to live in Mexico. It’s not that hard. Some info follows.

Interesting side note. My advertising agency business consultancy is based here. In the past couple of years, three of my clients have decided to move to Mexico full-time or buy a second part-time home. Let me know if you are interested. I’ll turn you into the right/smart real estate people who can make that happen.

How To Move To Mexico

Why move to Mexico? Ten reasons.

  1. Mexico is a beautiful and diverse country – from mountains to beaches to serious city living and pyramids.
  2. The cost of living is 50% of, say, Chicago.
  3. You can get a permanent resident visa in Mexico. This isn’t possible in most other countries. Try being a full-time American expat in Australia.
  4. We are in the right time zone for Americanos (vs. Bali or Croatia for example).
  5. Easy flights to the USA and beyond.
  6. The weather (especially in San Miguel) is a wow. The best I have ever lived in
  7. Remote work — works here. Solid Internet solutions.
  8. The people are very warm, and the culture is rich.
  9. We are kinda near the exciting city of Mexico City. We take a ‘luxury’ bus.
  10. LOL – Mexicans are willing to elect a woman President.

Oh. Is it safe? Pleeeease. Read this from Newsweek:

According to data from the U.S. State Department, between January 2022 and June 2022, there were 115 deaths of U.S. citizens, of which 25 were homicides. The largest number of deaths in the time period was as a result of vehicle accidents, with unspecified accidents also accounting for 25.

25! Note that there were over 25,000,000 American visitors to Mexico in 2022. Do the math on your odds of being targeted.

Yeah, you’ll read about crime in specific Mexican states, and yes, it is a major issue. That said, it is essential to note that the cartel people kill each other. They are fueled by America’s drug love and need to sell weapons. The really bad guys do not want to kill foreigners. Bad for business.

Podcast anyone???

For you audio types, I had Google’s brand new NotebookLM AI tool make a podcast from this page. I put it at the bottom of this post.

The Move To Mexico – It Was a Rather Good Idea

My wife and I are now seven-plus years in and live here full-time. Six years ago, we built a house across from the neighborhood church in the Guadalupe neighborhood, which is well-known for its murals. Well, that was our old house—we sold it for a nice profit. We now live in a very modern house up the hill with a fantastic view. It is a ten-minute walk to Centro.

I am maintaining my global advertising agency consultancy (it helps that I can work digitally from any location); I recently finished a multi-year global photography project, which I started when I arrived in Mexico. After shooting in San Miguel de Allende, I photographed communities in L.A. and Selma and worked across India. I’ll be heading to Vietnam in 2025.

I published my second business book last year… “How To Build A Kick-Ass Advertising Agency.”

Back to Mexico…

I am convinced that my wife and I made the right move. San Miguel de Allende is endearing, culturally rich, and visually stimulating. The people are lovely and even welcome gringos like me. As I’ve mentioned, Travel & Leisure and Conde Nast Traveller have named our town the best city in the world. Yes, it deserves its “best,” but one does have to kinda wonder who paid off the magazines for us to get signaled out.

By the way, check out my two-year San Miguel de Allende portrait photography series, La Gente. Please pass it on, especially to Americans.

Demographics: In the past few years, due to the growth of remote work, we’ve seen the gringo population get younger. The work-from-home shift has made moving and living in Mexico more accessible for 30 – 40-year-olds, and we are seeing more young families come down. We have decent bilingual schools.

NOTE: We did not move for political reasons. That said, living somewhere where most people smile daily and are not addicted to FOX, MNNBC, Google News, or Twitter is a ‘good thing’. LOL, sure, we have news and social media addicts here. But, at least we do not have to see red political hats when we go to the tienda to buy a mango.

Ah, a Map. The arrow points to San Miguel de Allende.

Move to mexico

——————————————————————————————————-

My Original 2016 Blog Post About the Why and How To Move To Mexico

Why Mexico? And – How To Move To Mexico

This post explains why I moved to Mexico, where, and how, and provides some details should you want to follow me.

The move has been a two-year process for my wife and me to decide to make the move and then choose where to live. We selected San Miguel de Allende (for its culture and high-altitude weather) over Puerto Vallarta (too beachy); Baja (too close to California); the Yucatan (way too humid); Oaxaca (a close second); Mexico City (too big); or Lake Chapala (boring – though near Guadalajara).

I like moving to new places and do so about every 7 years. The upside is living an adventure and having to creatively deal with unknowns. The downside is leaving friends behind. But, some visit and Zoom plus Facetime keeps everyone face-to-face.

In addition to pure wanderlust, there are other factors that seem to make me move around. Here is a new one. I recently read the Wall Street Journal article, Nature or Nurture? What Makes You an Expat? Is a lust for travel, adventure and new surroundings built into your DNA? The article covers the idea that moving and living in a foreign country might be, partially, a function of your DNA. My kids are in their twenties, and they now live in Buenos Aires and Budapest. Is the Levitan DNA responsible? Who knows. But, this is an interesting concept to digest.

OK, so why am I moving to Mexico?

I grew up in New York City, went to college in Boston and San Francisco, and then moved back to New York, to Minneapolis, to New Jersey when we had kids, to London, and back. And 16 years ago, my family split from the post-9/11 New York metro to go to Bend and then Portland, Oregon. Was it our moving-on genes? Wanderlust? Career building? I think all of the above.

Why Mexico?

san-miguel-de-allende-mexico_87359_990x742We love Mexico and Mexicans. And, I can run my consultancy from anywhere, so why not head south?

We are not alone. Mexico has the highest number of American expats. The actual numbers are a bit flaky but the U.S. government estimates the number at over 1.5 million. These include people working in Mexico, folks just hanging out, Mexican Americans, and many American retirees.

But, hey, this blog post is about me.

My reasons to move to Mexico…

  • Numero uno: Adventure (life is short.) See David Bowie for inspiration. ‘”Ch-ch-ch-ch-Changes (Turn and face the strange) Turn and face the strange. Ch-ch-Changes”
  • Our new home is San Miguel de Allende a town in the middle of the country. That’s one of its most famous scenes in the picture. SMA is one of the coolest towns in the world (yes, the world.)
  • If you don’t mind skipping heat and humidity, San Miguel de Allende’s weather is perfect (high desert at over 6,000 feet.) See the map at the bottom for its location.
  • The people in San Miguel are always smiling. OK, an overstatement but kinda true.
  • It’s safe. Please stop the silly ‘gringo’ question… “Is it safe?” Get this: most of Mexico is safer than New Orleans and Detroit. And, you know that if Americans stopped doing tons of coke, meth, and fentanyl, we’d help to solve the cartel problem. The key is that you don’t go hang out where the bad guys do business because that is where the crime is.
  • Mexican culture combines indigenous and Spanish influences. There are endless street, art and music festivals, and a very vibrant art scene.
  • The cost of living is about 60% or less than living in the USA. In our first ‘test’ year, we are renting a fully furnished 4-bedroom house with 3 days of housekeeper service and a gardener for $1,500 per month (this is considered on the higher end). At over 18 pesos per dollar, the dollar is as high as it has been in years.
  • San Miguel has the second-best restaurant scene in the country after Mexico City (OK, Oaxaca, too). It has become a major weekend destination for Mexico City residents.
  • Surrounding towns deliver sweet day trips to visit hot springs, local ice cream meccas, and university towns. And… truly exciting things like Queretaro’s Costco, the largest shopping mall in Latin America and Shake Shack.
  • I can easily fly nonstop to L.A., Dallas, and Houston out of two local airports and internationally from Mexico City.
  • Getting a long-term visa is easy. Try living long-term in the U.K. or France or Thailand. Not going to happen.
  • I avoid CNN and FOX and MSNBC.
  • Oh, and I can work from anywhere I have a laptop and WIFI. Plus, my town is conveniently in the central time zone.

Have you considered living in Mexico?

googleA recent research study I did testing Google Consumer Research focused on where Americans want to retire. My findings show that 13% (13%!) of Americans between 45 and 65 “have considered retiring in Mexico”. By the way, you do use easy-to-use-super fast Google Research in your business development program, right?

Who will thrive in Mexico? [Read more…] about How To Move To Mexico

The Big Advertising Agency Resource List

Peter · June 6, 2024 · 18 Comments

Advertising Agency Resource List – Updated Often

advertising agency resourceThe advertising agency resource was recently updated with three new AI information tools. I use them.

My Advertising Agency Resource List is often curated to help advertising, digital, design, and PR agencies easily find the inspiration and industry resources to help you build killer agencies and careers.

FYI: According to Google, people spend mucho minutes perusing this long list.

If I were you, I’d grab a glass of Larkmead Cabernet Sauvignon 2016 (LOL only $150 or a nice craft beer – a bit less expensive) and check out all of these links. I guarantee that at least one of these websites and/or tools will help you or your team grow your agency.

A kudo from David Ogilvy: “I wish I had this advertising resource list when I was in the ad biz. All I had was my brain.”

OK, one more. Go here: Corleone offer. 

New Resources.

AI Related… Websites + A Podcast Just For Marketers + YouTube

Marketing Intelligence Institute: From Paul Roetzer (super smart marketer for eons) on how to use AI in marketing and advertising. Read it, attend their seminars, and listen to their “Artificial Intelligence Show” podcast. Do it!

Decode: A daily news and info resource. Decode “unlocks exclusive access to Decode’s ultimate AI tool book, with 500+ verified, vetted, and powerful tools across 40+ categories.” Includes AI tutorials, lists of what’s new, etc. A smart one.

Superhuman: Yes, more info and news. Their words — “Learn how to leverage AI to boost your productivity and accelerate your career. Join the world’s biggest AI newsletter with 650,000+ readers from companies like Apple, Amazon, Google, Meta, Microsoft and more.”

AI Tool Report: Yes…. More… “Learn AI in 5 minutes a day. We’ll teach you how to save time and earn more with AI. Join 500,000+ free daily readers from Tesla, Apple, A16z, Meta, & more.”

Matt Wolfe: A rather beyond-decent YouTube channel dedicated to AI.

A Short But Sweet List of The Best AI Directories For Marketers

We are all a bit (understatement) overwhelmed with the barrage of new AI tools. To help sort this overload, here is a list of what I think are today’s easiest-to-use AI directories for marketers. Note, this is a short list.

Futurepedia – From Google Bard: “This directory is one of the largest and most comprehensive, with over 3,000 AI tools and resources listed. It’s a great place to find AI tools for a variety of tasks, including machine learning, natural language processing, and computer vision.” Just today… 18 new tools. Yikes.

Zain Kahn’s Superhuman – The world’s biggest AI newsletter with 350k+ readers.

Marketing AI Show –  THE best AI podcast for marketers.

iLib – AI websites listed by popularity.

Product Hunt – As they say: “Product Hunt surfaces the best new products, every day. It’s a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.”

Crunchbase – A comprehensive list of AI startups. Wowzer, this is a hot venture universe. Go find your new marketing agency client here.

GPTE – Just in case you need MORE!

[Read more…] about The Big Advertising Agency Resource List

What Is Your Elevator Pitch

Peter · April 18, 2024 · 2 Comments

How To Build An Elevator Pitch

elevator pitchRemember elevators? You know, those things we rode multiple times a day to get to and from an office or hotel room? The fleeting elevator ride spawned the idea that we need a way to describe ourselves or our company in 30 seconds or less – what we call an elevator pitch. This 30-second or less exercise is very useful since in our very attention-deficit world, our world where so many of us do the same thing and can sound very much alike (“hi, we are a creative advertising agency”, yada…). You get the idea.

Let’s Get Elevator Pitch Personal

One of my ad agency clients asked me to help her quickly and succinctly describe herself for her appearance on an upcoming online seminar. By coincidence, I received an invite to a SharpSpring event and noted how a bunch of advertising agency and marketing thinker and influencer types described themselves. I noted their self-descriptions as food for thought. Food for elevator pitch thought. Just for the hell of it, here are ways that very successful marketing thinkers describe themselves.

Hype-free digital marketing and customer service strategist.

Recognized as a top 100 entrepreneur under the age of 30 by President Obama.

Leading authority on positioning and reinventing in the creative and digital space.

Internationally recognized speaker & contributor to Ad Age’s Small Agency Diary.

Ranked one of LinkedIn’s Top Ten Voices in Marketing for four years in a row.

Works with 250+ agencies every year. Latest bestseller – Sell With Authority.

NYT bestselling author of nine books and counting.

Named among the 30 best young tech entrepreneurs under 30 by Business Week.

Host of the smart agency master class podcast. The number one digital marketing agency owner podcast.

Content marketing guru featured in NYT, Mashable and search engine land.

Agency business expert keynote speaker author and virtual event trainer.

Author of 19 international bestsellers, and one of the most popular bloggers in the world.

Digital marketing pioneer, Wall Street Journal bestselling author and tiny house owner.

Bestselling author and host of award-winning YouTube series.

[Read more…] about What Is Your Elevator Pitch

Advertising Agency Process and Profitability

Peter · December 12, 2023 · 1 Comment

Get This Right – Your Advertising Agency Process Delivers Profit

advertising agency processWarning: While not as sexy as a new TikTok marketing plan, this in-depth 3,500-word post is all about creating and running a killer advertising agency process that will help your agency make, here it comes, more money. Process, as in managing and controlling your time, costs, and being efficient will deliver greater profits — and much happier clients and staff.

Process, having a process, is one of the key elements of my business development and client management consultancy. I get into the weeds on this every day with my clients. You cannot be efficient and a money-making machine if you do not have a clear path – a plan that you repeat for each client and every element of your agency sales plan.

By the way, if this post is too long for your online perusal, I’ll send you a PDF version. Just email me at peter@peterlevitan.com 

Process = Big $$$$

A bit of background. When I worked at Saatchi & Saatchi one of the accounts I ran was Northwest Airlines. At that time, a time when airlines spent big bucks, their media budget was $60 million per year. At the standard 15% commission, we generated $9 million in agency revenues. $9 million! Ah, the good old days. Days when an agency minted bucks even if some of our processes were a bit wanky.

This isn’t the case anymore.

Today, process: the art and science of managing client relations, agency staff, expenditures, and time, is critical to profitability.

A Wonderful Advertising Agency Process Plan = $$$$$

I have a Texas advertising agency client that isn’t anywhere near as profitable as it should be. Their problem isn’t having the right clients or clients that want great work, or clients that spend money. Their problem is not having the right workflow process to ensure that these clients are profitable.

And, worse, because the agency appears to be always overworked, they don’t have the time or energy to run a smart and consistent new business program. A 24/7 program.

I built this client process plan for them and thought, why not share it? To protect the innocent, this full-service ad agency has been renamed… Wonderful Advertising. I think that these general principles and actions can be applied to any communications agency type.

The Wonderful Agency: Background

Wonderful is an integrated marketing communications agency based in Dallas. Wonderful describes itself as (from Wonderful’s Twitter profile):

“A full-service advertising and marketing agency blending traditional and non-traditional media with digital services, graphic design, and social media.”

A bit boring, but at least they’ve made a statement.

Wonderful: Management Issues

Wonderful is entering a next-stage business phase where it would like to add larger national clients to its roster. In order to do so, it would like to set up client management systems to improve its workflow efficiency and improve and manage its client relationships, and most importantly… increase agency profitability. The agency must also build a business development system that will help them entice and land the type of clients that they need for agency growth. [Read more…] about Advertising Agency Process and Profitability

Check our ChatGpt FAQ Generator

Peter · November 14, 2023 · Leave a Comment

See The New ChatGPT FAQ Generator In Action

ChatGPT FAQ GeneratorI used the ChatGPT FAQ Generator to produce the following Q&A from my detailed blog post: “Smart Advertising Agency Lead Generation.”

Wow, it’s relatively fast and way easy to build a FAQ.

Here You Go – ChatGPT FAQ Generator

Based on the content from my blog page “Grow Advertising Agency Business Development”, here are some FAQs and their answers in a simple list format:

Q. What is the current challenge in advertising agency business development?

A. In 2023, 57% of agencies report that obtaining new business has become harder, nearing the difficulty levels of 2020.

Q. What strategy does Peter Levitan suggest for advertising agencies to stand out?

A. Levitan advises leveraging FUD (Fear, Uncertainty, Doubt) and conducting custom research to capture the attention of potential clients.

Q. What are the key points of Seth Godin’s book “Purple Cow”?

A. The book emphasizes being remarkable in a saturated market, breaking the old marketing paradigm, targeting innovators and early adopters, the power of word of mouth, being genuine, embracing criticism, and the lifecycle of a “Purple Cow” in business.

Q. How can agencies grow their business development successfully?

A. Agencies should focus on being unique and remarkable, as standard B2B marketing methods are less effective in a cluttered marketplace.

GO ++

I am trying lots of #AI tools like ChatGPT FAQ to dial up advertising agency business development. Stay tuned. Share this doc with your closest friends.

Yo ———- Here is how I used ChatGPT and Grammarly to write a sweet blog posr.

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Go to page 4
  • Go to Next Page »

Primary Sidebar

  • Featured
  • Resources
  • Podcast
  • The Big Advertising Agency Resource List
  • ChatGPT Loves Me. Does ChatGPT Love You?
  • How To Start, Grow and Sell An Advertising Agency
  • Which Social Media Strategy Is Best For Advertising Agency New Business?
  • How to Build A Winning Advertising Agency Business Development Program
  • A Faster Path To Become A Leading Advertising Agency
  • How To Move To Mexico
  • The Big Advertising Agency Resource List
  • What Is Your Elevator Pitch
  • Advertising Agency Process and Profitability
  • Check our ChatGpt FAQ Generator
  • Random Marketing And Advertising Resources
  • Bob Hoffman | The Ad Contrarian On Advertising Agency Presentations And Pitching
  • How To Be A Brilliant Podcast Guest
  • Want Advertising Agency New Business Leads? The Ratti Report Delivers
  • How To Manage A Brain On A Zoom Sales Meeting
  • YES! You Can Run A Powerful Zoom Meeting
  • How To Win A Mobile Dating App Client – On Zoom

Post Archive

Subscribe

Subscribe to the Advertising Stories Podcast

Apple PodcastsGoogle PodcastsSpotify

Contact

Email Peter
Connect on LinkedIn

Peter Levitan & Co.

Copyright © 2025 • All Rights Reserved • Peter Levitan & Co. • Log in