The Show “Chef Reactions” Is A Mega Hit On TikTok
How does this shit happen? All of a sudden I’m watching the TikTok show “Chef Reactions” every day. Somehow it arrived in my feed and because it is so cool I subscribed. In the show, an unnamed very glib chef reviews the cooking videos of other cooks. Some are good recipes and some just suck. The show is funny and kinda instructive. All C/O of a cool unnamed dude.
I just listened to an interview with the chef on Peter Kafka’s Recode Media podcast. Listen to it.
This guy has gone from zero to 3 million Followers. Is now also on Instagram and Twitter.
BUT! BUT! $$$ $$$
Hyundai is now a sponsor. He sells merch. And, was just signed by Endeavor. #TikTok == Congress, do not kill this.