Easier Thought Leadership

Yes, that’s Seth Godin to your left. He has been a master thought leader since the mid-1990’s. He has made a lot of money doing that by being opinionated, smart, a prolific writer and global speaker. A serious thought leader. You can do it (well a form of it) too. Here’s a how-to to get this important job done faster.

Let’s start with a definition for thought leadership from Wikipedia (of course.)

A thought leader can refer to an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.

Let’s unpack this:

“A thought leader can refer to an individual or firm that is recognized as an authority in a specialized field…” Two obvious points; It is good to be 1) recognized as an authority (as in known for your gray matter and insights vs. being invisible) and 2) it is good for your personal or company brand to be specialized vs. a generalist in today’s fragmented marketing environment.

“…and whose expertise is sought and often rewarded.” Another obvious point, it is good to be sought after and rewarded.

If thought leadership can actually deliver “recognition” and “rewards” for you and your agency… then do it.

This is about getting your unignorable on (read this post about how to do that.)

Not So Easy…

But, the hard part is getting thought leadership done at your very busy company. I’ve seen this up close at many agencies. Too many, given how y’all can get the job done without too much pain, time and money. Read on. [Read more…] about How To Make Thought Leadership Easy