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M&A

How To Sell Your Business

Peter · September 25, 2020 · Leave a Comment

So You Want To Sell Your Business? Start The Process Early.

Sell your businessI have bought and sold a few advertising, digital, and design businesses. The process is stressful and rewarding. The keys to success are knowing why you are selling (and buying), spending time to build value, building a compelling, market-leading positioning, getting your financials in order, and hiring the right experts that will help you sell your business.

That’s why I interviewed Mark Holdreith of Media Advisory Partners. Mark and his team specialize in delivering M&A services for small and mid-sized marketing services and media companies.

From Media Advisory Partners:

MAP was founded in 2010 to provide financial advisory services to small and mid-size marketing services, media, and related companies.  From the beginning, we have been committed to Advisory…providing the in-depth, end-to-end support and services required to meet your specific M&A needs.

I have two big pieces of advice; Start the process early. Read my free book, “How To Sell An Advertising Agency. And, How To Buy One.”  There are a couple of links on this page to make that real easy.

Media Advisory Partners

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An Expert On How To Do M&A

Peter · August 31, 2020 · Leave a Comment

How to do M&AI’ve got to tell you… you do not just wake up one morning and know how to do M&A. There is a fine art and science (both) to getting the smartest, best and happiest deals done.

Dominic Rinaldi is Managing Director of Chicago’s Sun Acquisitions. He is an expert at crafting the best deals for buyers and sellers. That, ladies and gentlemen, is what you can learn directly from a leading M&A advisor.

I’m into the universe of M&A these days because I wrote “How To Sell An Advertising Agency. And, How To Buy One.”  I wrote the book for my advertising agency world because I think, well I know from my agency leadership conversations, that many advertising agency owners and potential buyers are looking at the M&A market. It is a time for some ad folks to either sell out or use the market to acquire some well-priced assets.

There is a lot of information in the interview. That said, here is a bit on getting bank financing. It sure looks like a good time to borrow.

Peter: I’ve, I’ve bought and sold three agencies. I never borrowed money. I never went to a bank, never lived through the banking experience. What percentage of sales of your middle and lower market clients require borrowing from a bank?

Dominic: The largest, most sophisticated buyers want to borrow money because they want to put leverage on that deal. So let’s talk in the terms of a sophisticated private equity group that’s looking to make acquisitions. If they have $200 million in a fund and they’re looking to go out and make acquisitions, they don’t want to do 10 transactions with the 200 million. They want to do a hundred transactions. So they’re spreading their risk. The chances are that they are going to hit a couple of home runs and also hit a couple of doubles and triples. Whereas if they do 10 deals the odds of success really shrink. So using the money to do as many deals as possible putting bank lending on it gives them leverage to do that. And it’s today’s very low-interest rates. It makes a lot of sense.

My “How To Sell…” book is free. All you have to do is use the handy get the free book link on this page to ask for a copy.

Show Notes Links To Get You To… More How To Do M&A.


Sun Acquisitions

Dominic Rinaldi’s M&A Unplugged Podcast

K2Advisor – On setting up and positioning a business for a sale

The Beatles Taxman

Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

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