The Advertising Agency Blog? Worth The Effort?
But, do you actually know if your advertising agency should blog? Here are the pros and cons and a path beyond running and jumping through the hoops of doing it right… like writing over 7,000 words per month (I made that up, but it’s about right if you want Google to dig you).
Blogging: The Pro’s
Blogging is an incredibly powerful new business attractor tool. Virtually all of my incoming leads and new ad agency clients come to me because I have over 500 well-targeted blog posts… just like this one. It works for me.
What about you?
Your agency blog allows you to self-publish thought leadership on a daily or weekly basis.
Your blog delivers SEO chutzpah to your website that results in more repeat views than your ‘brochure’ website could ever generate.
You have a refined content plan based on agency objectives.
You target the right viewership (as in future clients) with targeted posts.
Your blog is Ta Da… 24/7 national owned media.
Your best blog posts will get shared accross the universe.
Your posts are designed to build your new business pipeline.
Your blog is used to reinforce agency culture and acts as a new employee attractor.