You are not alone. The vast majority of agencies are not worthy of investment. Would you invest in your competitors? Probably not.
OK, that’s them. What about you? Let’s solve this because a low-value agency to a prospective investor or buyer is a low-value agency to a prospective client. You are not alone if you are a me-too low-value agency. Unfortunately, it comes with the territory of the 2015 ad agency business model. The way out is to be different. Think you can’t do that?
Attract high-margin clients. These are clients that do not need to be mega pitched and really want to love your expertise.
Are more efficient than your project-based approach
Are trully category specific. This is G5’s laser-sharp pitch: “G5 simplifies digital marketing by delivering best-in-class sites, search, and social for Apartments, Self Storage, and Senior Living properties.”
Are unique in a world of me-too agencies.
Leverage the power of digital marketing tech to help client’s grow the agency’s bottom line.
And… increase agency valuations. You do want to sell someday, right?
Way back in 2013 you had to take my word for it. Not anymore. I was right. This kind of agency attracts clients and investment.