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How To Lie: From TV to LinkedIn

Peter · October 19, 2025 ·

To Tell the Truth — Even Better… How To Lie

_____________________________________________________________

The Set Up

What you are about to read is a mélange of life experiences. These include growing up in Manhattan, getting loaded in Puerto Vallarta, being an LSD expert, killing it on a TV show, a bit of HDHD, getting tossed out of college, finding “art,” and getting banned from LinkedIn.

Chapter 1

To tell you my very own truth, I’m a skilled liar. Not psychotic. Just good at factoid manipulation.

I can prove it. Stay tuned.

I grew up on the Upper West Side of Manhattan, across the street from Central Park. When people I meet ask me where I’m from… I say Manhattan. After a few minutes of conversation, they say, “Oh, yeah, I get it.”

I went to McBurney School, a private high school in New York City. It was small – we had 61 students in our senior class. We wore blue blazers with McBurney emblems, gray wool pants, and striped ties. The school was on 63rd Street, sandwiched between Central Park and Lincoln Center. We had what I’d call a classical education. Despite being a smart guy in a smart school, I was not remotely interested in most of my classes, especially math. I was one of those kids who did not meet their “potential”. Frankly, school bored me. But I hung in.

One sunny fall afternoon, I was going to hang out with my good friend Jeff. After classes, he showed up in the school lobby to tell me that he couldn’t do the hangout because our headmaster had asked him to join a couple of other boys, uber math and science lovers, to go down to the TV production company Goodson-Todman Productions. Goodson-Todman was the leading game show company and ran hugely popular TV shows like Family Feud, The Price Is Right, and Concentration. Their office was on a high floor in Park Avenue’s iconic ultra-modern Seagram’s Building.

My classmates were going to audition for two guest slots on the popular afternoon panel show To Tell the Truth. I tagged along… the plan was to run around the city after they finished their audition.

Just in case you are not a baby boomer, To Tell the Truth was a staple of daytime TV from 1956 to 1978. The show was a fun game show where celebrity panelists tried to figure out which of three contestants was telling the truth about having a weird job or crazy experience. The other two were impostors who got to lie through their teeth.

Back to me. Here we are, three blazer-clad high school boys in the Seagram building on Park Avenue, sitting in a very snazzy reception area. Within a few minutes, a young production assistant came out and welcomed us. She asked if we were the boys from McBurney. My buddies stood up, and the woman asked why I was sitting. I told her that I was there as a friend. She said, hey, why not get interviewed too – you are already here. My buddies looked at me with surprise. I’m like, why the hell not?

The assistant took me into a small conference room and started with questions to get to know me. I happily told her that I truly loved math and science (LOL), and I demonstrated that I could put sentences together. Plus, I was telegenic with a workable and effective blush.

It was then that I found out that we were being interviewed for a To Tell The Truth episode about LSD, a drug just then making the rounds of my generation. One of us was going to be one of two non-truth impostor boys sitting beside a Midwest teenager who had won the National Science Award for reporting the effects of LSD on spiders – a 1948 experiment he had recently updated.

I’m like, LSD and arachnids. That’s cool… fits neatly into the zeitgeist. This was 1968, hippies were all over the TV news, and I had read a bit about two newly famous Harvard professors who had experimented with LSD and were becoming 1960s cultural icons.

A day after the interview, our headmaster asked me to come to his office, a rare event, and asked what the heck I was doing at the production company because he was rather surprised to hear that I had been selected to be on the show. I just smiled and shrugged.

I had a couple of phone conversations with the production assistant and was given a date for the show and a bit more detail on the science project. Guess what! The spiders wove crazy webs under the influence of LSD. Who knew?

An LSD Education…

I had two compelling incentives to be a brilliant faker on To Tell the Truth. One was simply my competitive nature. Like, why couldn’t I look and sound the part of a science nerd? This would sort of be my first “business pitch”. Pitching was something I would eventually master and write business books about. The other incentive was the cash prize for being believed that I was the real LSD science nerd.

Back to EDU.

After being selected, I went to the Donnell Research Library on West 53rd Street to study all about psychedelics and especially Lysergic Acid Diethylamide. My acid gurus were Harvard’s Timothy Leary, who became well-known for his mantra, “Turn on, tune in, drop out”, and Richard Alpert. Richard eventually became the global Buddhist guru Baba Ram Dass, now famous for his mantra, “Be Here Now.” Leary and Alpert were moral evangelists, even entrepreneurs in the emerging field of psychedelics that captured the attention of the post-war cohort. They had been so good at their job that they were kicked out of Harvard. My goal was to become an expert like them. FYI: Dozens of years later, I got “Be Here Now” tattooed on my right arm to help tame my monkey mind.

The Show.

A couple of weeks later, I found myself in Studio 54, yes, that one, for the tapping of the show. I was one of three teens facing Tom Poston, Peggy Cass, Orson Bean, and Kitty Carlisle (famous people in 1968), plus the host, Bud Collier. The goal for the imposter boys was to stump the panel plus the audience, who also voted. Our maximum prize was $500, which would be shared.

What happened? [Read more…] about How To Lie: From TV to LinkedIn

I Lied On LinkedIn. This Happened.

Peter · January 9, 2025 ·

I Lied. Then I Un-Lied.

A few days ago I added a new job to my LinkedIn profile. CEO of LinkedIn. Obviously (I thought) people would figure out that it was bullshit. I just wanted to see if bullshitting was easy. It was.

Obviously bullshit. Right? However, thousands saw the post, and I got many Likes and congratulatory DMs from my contacts. Like a lot!

Next

I got a banned notice from LinkedIn. Kinda not too surprised.

Next

I could get into my account, so I cleared any mention of my new job from my profile.

Next

LinkedIn saw that I removed the info. —> Here is the email I got last night from LinkedIn.

“H Peter,

My name is Aura, and I am with the Executive Escalations team at LinkedIn.

We’ve received a claim that your profile contains inaccurate content. The inaccurate content was identified as: “CEO at LinkedIn”, and your account was restricted.

After reviewing your account, I can confirm that you’ve completed the ID verification process and removed the inaccurate content from your profile. As a result, the restriction on your account has been lifted.

We encourage our members to make sure all the information is accurate and up to date. Just so you know, in cases with inaccurate claims, if our members don’t take action within fourteen (14) days from the date of this notice, we’ll remove or disable access to the alleged inaccurate content reported in the claim. Find answers to some common questions about updating your profile: https://www.linkedin.com/help/linkedin/answer/

If you have any further questions and prefer a phone call to discuss further, let me know your preferred contact number, current time zone and the best time to connect with you.

Regards,

Aura B

Executi8ve Escalations Case Manager

Privacy Policy | User Agreement | Copyright Policy

This is a support email in response to your request submitted on LinkedIn.

This email was intended for PETER LEVITAN. Learn why we include this.

© 2025LinkedIn Corporation, 1000 West Maude Avenue, Sunnyvale, CA 94085. LinkedIn and the LinkedIn logo are registered trademarks of LinkedIn.

I Am The New CEO Of LinkedIn

Peter · January 7, 2025 ·

Wow… Yup. Me = The New CEO Of LinkedIn

LinkedIn CEOAll y’all gotta do is say anything inside your LinkedIn profile. Anything. Like me being the new CEO.

Note the early reaction.

 

 

 

 

 

Improve Your LinkedIn Profile Fast (2023)

Peter · September 27, 2023 · 2 Comments

Go To My LinkedIn Profile To See How To Seriously Improve Your LinkedIn Profile In Four Minutes

I’ve added a video and audio to my Wowzer LinkedIn profile here. Go click on the photo and the little speaker.

You can have one of your own little powerful videos instead of just your photo and your voice / audio message care of those baby speakers in your LinkedIn profile. Both of these active audio and video assets are a better way to tell the world what you do or who you are. Plus, you can change these out whenever you want.

How To Maximize Your LinkedIn Profile

LinkedIn profileTo add the video, click on your photo and follow the instructions.

LinkedIn profileFor the audio, go to your profile and hit “the pencil” to edit your section. You will see “Your Audio Recording” and then edit “name pronunciation”. Use it to add your fabulous audio message.

Why Improve Your LinkedIn Profile?

Allow me to be obvious: Tell your story, sell yourself, sell your company, and entice people to click onward. This is your opportunity to make your personal brand shine and STAND OUT!

2 More Things.

  • Pass this newsletter on. I need more subs. Please. Pretty.
  • 2. Buy my new book: “How To Build A Kick-Ass Advertising Agency”

How To Use LinkedIn And Account Based Marketing

Peter · March 22, 2021 · Leave a Comment

LinkedIn and Account Based Marketing How To Write About LinkedIn And Account Based Marketing In Five Minutes

If you have perused my Big Advertising Agency Resources List, then you’ve learned of a range of resources designed to help grow your advertising agency. Today I am offering a new resource that helped me quickly write this blog post about LinkedIn and Account Based Marketing.

AI-Writer is, you guessed it, an AI tool to help you write the zillions of content pieces that will help you to keep up with the never-ending barrage of other people’s content. Type in a subject, or even the title of a competitor’s well-read blog post and voila…. you have an instant blog post/content piece that you can publish just like this one below about LinkedIn and Account Based Marketing.

AI-Writer To The Rescue

As with marketing itself, it is essential to remember that Account Based Marketing is not a one-size-fits-all solution. It has to adapt to the needs and profile of each customer through individual interviews, programmatic ABM, targeted approaches, and much more. Approaches for different account levels should be aligned in such a way that they range from strategic ABM to true-to-scale ABCM to programmatic ABCM, with the degree of personalization varying at each level. Sources: 8

LinkedIn is a great place to start your ABM efforts, as LinkedIn users are prepared to discuss and grow their businesses. An account-based marketing strategy from LinkedIn can be executed with many of the native tools that LinkedIn offers. ABM on LinkedIn starts with the ability to search and find specific, relevant accounts. Sources: 1

This function only works with a limited amount of data. LinkedIn Sales Navigator helps you conduct account-based marketing campaigns on LinkedIn by selecting and evaluating target accounts. It provides a detailed overview of the willingness to buy of your target accounts. This information is integrated with company profile information to evaluate opportunities and prioritize them for the next targeting strategies. Sources: 9

LinkedIn for Account-Based Marketing (ABM) has proven to be an effective method for marketers to generate high-quality leads and sales. Over 41% consider account-based marketing to be the top B2B priority for sales. Instead of casting a wide net, ABM is a focused approach aimed at the people you want to turn into customers. Sources: 6

After identifying at least 300 accounts on LinkedIn, you can start targeting segments with paid advertising. LinkedIn allows marketers to import target lists from their platforms into paid advertising and take steps to match the information you provide with the actual accounts on the platform. Sources: 0

Ads work best for B2B companies that want to target specific companies and individuals within those companies. Since the LinkedIn audience consists of business people, it makes sense to use the platform to reach out to company-specific decision-makers. Sources: 2

You will also want to use LinkedIn messaging ads if you expect to have a big impact. We recommend that you use InMail ads for special offers and send them to users who are already connected with your company. Sources: 2 [Read more…] about How To Use LinkedIn And Account Based Marketing

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