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F*cking Brilliant Blog Headline

Peter · May 27, 2015 · 1 Comment

How to Get from 0 to 1 Million Visitors   Growth SupplyOK, Want To Se A F*cking Brilliant Blog Headline?

We see dozens of articles on how to craft smart blog headlines from SEO geniuses and clickbait gurus. Here is a great example of a must read headline from Growth Supply. It is on Medium which you should add to your reading list regardless of you agreement with me. Also, play with Growth Supply’s email submission system. Ali has got it down!

Why does this work for me? It asks a question. It is about the universal view that the grass is greener on the other side of the fence. Especially the greener sounding tech start-up vs. advertising. It delivers a bit of Schadenfreude. It has the F-Word, well used.

By the way, I left advertising in 1995 to found and CEO two internet companies. That did NOT f*uck up my life.

Ali Mese — Medium

 

A Sly Memorial Day

Peter · May 25, 2015 · Leave a Comment

sly-tee-thumbSly Memorial Day

Hey, I get it. The demographics of YouTube skew young. And, I’d imagine that YouTube might even skew older that other video services. But, only 1.2 million views for Oakland’s best? 5 million for Barry… ?

But… I am thinking that parents HAVE to set their kids up. In this case Sly…

Yeah, I saw Sly on St Marks Street.

https://www.youtube.com/watch?v=6Ptrc2cWRxU

Charles Barkley On Social Media

Peter · May 21, 2015 · Leave a Comment

barkleyCharles Barkley On Social Media

A quote from Charles Barkley from an episode of the sports TV show Pardon The Interruption…

Twitter is…

“Where losers go to feel important.”

…. So, please FOLLOW! Me: @peterlevitan

 

Ad Agency People: Get The Hell Out Of Town

Peter · May 17, 2015 · Leave a Comment

getoutCan Ad Agency People Get The Hell Out Of Town?

I’ve been thinking about living and working in a foreign country. I am not alone. It might be a life stage for me (I sold my ad agency a couple of years ago and do not have to live in any specific locale — although I do live in Portland, America’s coolest city.) I also run a ‘nomad’ consulting business and was able to base  my work out of three continents in the past couple of years.

Sell Your Ad Agency & Get Out

A few times a year I talk with ad agency owners that want to get the hell out. They want to do this for various reasons: They’ve had enough; they are 61; they want to try something else; their agency is not performing well; agency margins suck; there are too many competitors; they don’t like dealing with HR issues and paying for everyone’s medical insurance. And, on and on.

Nomad List — The Best Places to Live and Work RemotelyMove To Mexico Or Chaing Mai

My wife and I started to scout out Mexico last year. We spent some time in Mexico City, San Miguel de Allende and Ajijic. San Miguel was the winner… Here is Huffington Post’s take on San Miguel: “10 Reasons Why People Fall in Love With San Miguel de Allende.”  We’ll do more scouting this winter when we vacation in Sayulita and Puerto Vallarta. We’ve selected Mexico for a bunch of reasons. It is Mexico and if you dig Mexico like we do then it is a no-brainer. Mexico is also: close to friends and family via many non-stops; has a sweet cost of living; is in our time zones (which works for my American agency clients); has a very rich and diverse culture; has mountains and beaches and big cosmopolitan cities; has great food; has warmth (on many levels); has a rich art scene and is community oriented. However, it has spotty Internet service which I realized when I was working out of an AirBNB rental in San Miguel de Allende. I got over this issue quickly via evening shots of tequila and mezcal. Two other big reasons to dig Mexico.

Nomad List

I was surfing the Internet this morning in my never ending quest to learn about places where I can live and work and came across Nomad List. Nomad List is an information website and community for nomads. Nomads like 30, 40, 50 and 60-year-olds that might not want to work anymore on Madison Avenue or in SOMA or Austin.

The site lets you put in your criteria as in COL, weather, air quality, activities and Internet speeds. Check it out and realize that you can actually work from anywhere in the world. Nomad List also points you to co-working spaces. Most ad people have portable skills…. why not move them overseas.

Need a start? I punched in some personal criteria and Chaing Mai, Thailand came out on top. It has been on my move-to list for years. Play with Nomad and find out why.

So, get out.

Need more push? Check out this article… “Succeeding from Anywhere: 5 Trailblazing Communities for Digital Nomads”

Advertising Agencies And A New $13.4 Billion Client

Peter · May 11, 2015 · Leave a Comment

photo_front_million_dollar_billNothing should warm the soul of advertising agencies like the introduction of a brand new multi-billion dollar category. The newest category (well, new to legal marketing, not eons of inhalation) is the marijuana industry.

A recent study from IBISworld states:

  • IBISWorld projects the marijuana industry to generate $13.4 billion in revenue in 2020, up an annualized 30.3%.

[Read more…] about Advertising Agencies And A New $13.4 Billion Client

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