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Insights

Best Ad Agency Time Management Tool (Its Free!)

Peter · December 24, 2013 · Leave a Comment

Sure you can buy tools like Basecamp, workamajig and Workzone. But, before you buy these time management tools to manage down your over flowing days, I suggest that you…

Clean Out Your Inbox!

You will do this by using Unroll.me. This wonderful web app digs into your email account’s archives to find those pesky subscriptions that you are currently spending way too much time deleting (but not forever.) Unroll.me (painlessly) gives you the option of keeping or jettisoning the subscriptions you do not want to receive. You can roll the ones you love into one master email.

Unroll.me showed me that I was subscribed to over 50 email lists. It took me about 2 minutes to unsubscribe from over 30. I view any way that I can tame the email beast easily and for free is a very good thing.

Unroll.me

Stay tuned for more tool tips.

San Francisco Ad Agency Heat Asks For The Order

Peter · December 22, 2013 · Leave a Comment

San Francisco’s ad agency Heat does a little bit of new business on its client page (a page that all wanna be clients scope out.) Nice, subtle… Scroll down.

Heat   Clients

Technology Insights For Ad Agencies: Fred Wilson of Union Square Ventures

Peter · December 21, 2013 · Leave a Comment

FredSmart collection of insights for ad agencies to think about and absorb from Fred Wilson of New York’s VC firm Union Square Ventures.

Here are some of the mega-trends Fred thinks will shape the future of technology and where he is placing Union Square’s bets — the list itself is instructive.

Transition to technology-driven networks from bureaucratic hierarchies. His examples include Twitter replacing newspapers – crowd as reporter and editor; YouTube facilitates video creation; SoundCloud allows us all to be all audio creators. More? Codeacademy and Kickstarter.

Unbundling as in how products and services are delivered. Buy just what you want. Industries going through unbundling… banking (Lending Club, Funding Circle); asset management services; education (from classic university model to live streaming and physical libraries to tablets); research (Science Exchange.); entertainment (from bundled cable to Hulu and Chromecast and )

Smart Phones. We can do everything on our phone. We are all nodes on the network — we are all connected all of the time. Examples: Transportation via Uber; payments ala Square and Dwolla.

These are some of the areas that ad agencies need to be thinking through. Shifting trends will shape the ever shifting advertising and design world. if you are not thinking ahead you will not make it.

Great 2013 Music (Not Advertising)

Peter · December 20, 2013 · Leave a Comment

Here are some of my favorite bands of 2013. From London to Minneapolis to Brasil.

Listen and dig deeper into their world’s.

Oh, and a major shout out (yeah, I know) for the BEST music show on TV: Jools Holland & Later. 43 episodes of totally kick ass music.

Oh, back to the music… Play these videos for your kids. Please. Um, age appropriately… Mensa that is.

London Grammer. Lovely. Song #2 is fantastic.

Vic Mensa. Some Chicago for you. OK, LA. CK out the yellow Ford Bronco. My goal? Get my second (red.)

Low. From Minneapolis. Thanks again to Seattle’s KEXP for the videos. What radio is about.

Boogarins. 1960’s acid flashback music from Brasil. Cool, right? And just in time for the World Cup.

Elephant Revival. Colorado.

XXXOOO to all of my readers & Happy Holidays… Buon Natale!

LinkedIn For Ad Agency New Business

Peter · December 19, 2013 · Leave a Comment

Increase linkedin engagementI’ll keep it simple and just shoot you over to this smart infographic (larger version.) I like that it provides a daily guide to how to use LinkedIn to drive new business engagement.

By the way, is your ad agency missing from the Pinterest Advertising Agency Directory? Let me know. I am starting to get some substantial traffic to the directory. I’d have to assume that prospective clients as well as ad agency types are using it.

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