There Are Zillions of Advertising and Marketing Agencies—Only The Unignorable Win.
I made this 10-minute, fabulous, insightful presentation on how to be the leading advertising agency for AAR Partners—the leading agency search consultancy. Check out their Agency Growth Program.
Let’s get real. This fast-to-the-point presentation (with smart examples of agencies that get it) discusses how crazy the agency marketplace is. Some say that there are over 4,000 agencies (advertising, marketing, performance, social, etc.) for clients to choose from. The only way you can break out from the pack is to make the decision is to want to break out from the pack. Does that sound simple? Well, it might be the best strategic move you could make.