Search Results for: tools

Free Google Marketing Tools (2022)

May 8, 2022 By Peter Leave a Comment

Must Use Google Marketing Tools For Your Advertising Agency

I love free. I love it when you can head over to a list of free Google marketing tools that will help you market your advertising agency. These tools and dozens more can be seen and loved on my Big Advertising Agency Resources List page.

Google Marketing Tools To Help Build Agency Insights

Google Scholar: Want to look smart? Google Scholar searches through thousands of research-oriented articles and emerging studies. It aims your search at articles, new ideas, books, abstracts, and court opinions. Results are from academics, professional societies, online repositories, universities, and other websites.

Google Trends. Chances are good that you are aware of Google Trends. This is a powerful tool to help you know what is hot and what is not in Google’s search universe. It is also a great tool to help you find the right (hot) subjects for your next blog post.

Google Alerts. Stay ahead of your client, a prospective client (as in category, brand, and people), and industry news by creating a list of Google Alerts. Frankly, this should be a primary business development tool. You want XYZ account, right. Then create an alert for any XYZ news.

Google Marketing Tools To Help Your Agency Improve Its Business Development Programs & Platforms

Google Online Marketing. Learn from the leader.

Google PageSpeed Insights. Do you know how fast your website download speed is and how its performance ranks against your competitive agencies? Here’s the drill. If your site takes too long to download, it will lose some traffic.

Google Analytics. You want to track your website right?

Google’s Mobile-Friendly Test. Here’s another very important test. If you are like me, over 20% of your website visitors are looking at y’all on a mobile device then you better make sure that they are digging how fast your website loads.

Free Google Marketing Tools For Advertising Itself

Advertising works. While your agency has a bunch of advertising options, clearly Google Ads should be considered. Usually, agencies will by relevant keywords like: “Dallas advertising agency” or “medical marketing ad agency”… but, there are some other options like buying an ad on “Trudy Hardy” — go ahead and see what I mean.

Google Ads. Yes, your advertising agency can run ads for itself.

And…

The Peter Levitan Story. A very helpful blog. If I do say so myself.

13 Free Big Data Tools For Advertising Agency New Business

March 30, 2021 By Peter 4 Comments

I misnamed this 2013 blog post. “13 Free Big Data Tools For Advertising Agency New Business.” It should have been named “You are driving marketing directors and potential future clients insane. Here is how to do outbound (ABM) marketing that grabs attention.” Y’all have to get past sending so much ignorable advertising agency new business development messaging.

Talk with any CMO or marketing director or company owner and they will tell you that they receive buckets of incoming business development messages and content from advertising and digital agencies – every week.

The barrage of often ignorable incoming includes these delivery systems: [Read more…] about 13 Free Big Data Tools For Advertising Agency New Business

11 Must Have Ad Agency Business Development Tools

June 8, 2019 By Peter 10 Comments

11 Must-Have Ad Agency Business Development Tools (Updated From 2014).

NOTE: I first wrote this 11 Must-Have Ad Agency Business Development Tools blog post at the very end of 2014 and a few minutes ago the website checker app Checkbot pointed out that this post has a couple of dead links. (4.5 years later and it is interesting to see what tools have survivied). So, I thought that I’d repost and make things work. I suspect a reason for the broken links is that some of these tools are history. Here is what I found.

Back to 2014 – it is still worth the read… Blog post Consistency, actually the lack of it, is one of the most pressing issues that reduces the effectiveness of most advertising agency new business programs. So… Here are some ad agency business development tools that I recommend to keep your agency’s new business and content development program on track. (Tweet this.)

These tools (and there is a big world of tools out there these days) will help your efficiency and, more importantly, make you look like a subject matter expert because you are on that ball. Even better, as you use these tools for your own business development efforts, you will be gaining social media expertise that will dazzle your client prospects.

Clients (the ones you do not have yet) need your help according to this research from Ascend2.

Almost half of the clients surveyed have significant social media obstacles to overcome. You can help them by helping yourself.

This list of 11 tools is my first set of recommended online social media management tools. There will be more coming. [Read more…] about 11 Must Have Ad Agency Business Development Tools

Advertising Research Tools

June 15, 2016 By Peter 1 Comment

How To Win New Advertising Accounts With Research

I am a research junkie. I think it comes from having started my career at Dancer Fitzgerald Sample, a huge NYC agency that excelled at consumer research and had a range of proprietary tools all managed by a multi-person research staff. And then, a couple of years at Saatchi London, with its cadre of Account Planners. And, over the years, I worked with clients like General Mills, J&J and Sara Lee that used advertising research to track everything before they made big buck decisions.

And, I know that smart targeted research is one of the best new business attractors. Read this article on how to grab the attention of virtually any client “An Irresistible New Business Sales Pitch“.

And, when used strategically in an in-person pitch, smart, compelling research can help you win the heart and mind of a client within the first five minutes of your meeting. Used correctly, research can be a dramatic wake up call or a smart way to confirm that you get the client’s business and industry.

It’s Gotten Easier

Good news on the research front is that with digital tools, we do not necessarily need to run expensive research programs to generate decision-making or new client attracting data. Here are a few tools that even an intern can manage (manage, not set up) to whet your information appetite. [Read more…] about Advertising Research Tools

Resources: Top 10 Twitter Tools For Ad Agencies

March 28, 2016 By Peter Leave a Comment

Top 10 Twitter Tools And Tips For Ad Agencies (OK, Everyone)

I know from working with a wide range of advertising and digital agencies that Twitter can work very hard for B2B ad agency new business marketing.

However, trying to run a 24/7 Twitter program that uses best practices to achieve an agency’s goals can be daunting. Marketing communications companies that do not have dedicated staff to run a demanding social media program can get a bit overwhelmed. Good news, there are tools that can make using Twitter as an inbound and outbound platform much easier.

In addition to watching how the smartest agencies use Twitter, I base the following list on my own success in having well over 2,000 direct links per year from Twitter to my very narrowly defined website. In addition (thinking like a networker) I have had many valuable inter-Twitter direct communications in the past 12 months.

I divide this list into Twitter tools that make creating and posting Tweets much easier and tools that help me use Twitter as a marketing platform — including using Twitter as competitive and direct marketing platform.

Twitter Advertising

While we are all worshiping the Gods of inbound, actually using Twitter as an outbound advertising platform is worth the effort and cost. I know for a fact that, Twitter ads work. Go forth and test them.

Social Media Examiner. A primer on some of your advertising / Follower builder options.

Twitter Advertising. See if Twitter ‘s advertising website whets your outbound appetite.

Twitter Production And Scheduling Tools

Bit.ly. With a 140 character limit, you have to shorten any URL’s posted to Twitter. Bit.ly does a bit more cool stuff. But shortening alone means you need to have this built into your browser.

Buffer. Buffer is my number one easy to use scheduling system, it is connected to my WordPress blog to automatically send my blog post URL’s and a snippt to Twitter (and LikedIn and Facebook). Importantly because I need to save time, it also allows me to schedule a set of Tweets into the future.

Canva. According to the Gods of social media, having a graphic will increase your clicks and retweets by something like over 1 million. or, some crazy number like that. Canva is a very easy to use web-based graphics tool that edits images and can even be used by your CEO.

Hootsuite. Hootsuite is a social media dashboard that allows you to work on and monitor Twitter, Facebook, LinkedIn, Instagram, WordPress from one place. It goes deeper so head over if you are looking for a ‘total’ solution.

HubSpot. HubSpot is a very big boy. Its inbound software will help your agency attract visitors, convert leads, and close customers. And, you can use it to woo new clients with your supreme inbound marketing expertise. As in, using HubSpot will make your agency a social media expert that actually has tools it can resell.

Klear. Klear (formerly Twtrland) delivers social monitoring, influencer marketing and competitive intelligence. Try it out for free. The full plate is a bit expensive. But, it works as a smart business development tool. You gotta spend money to make money.

Social Quant. Social Quant says, “Social Quant increases the size and quality of your Twitter account rapidly.” OK, how can you beat that? Try the 14-day trial and then splurge and pay them $50 bucks per month.

Twitonomy. Use Twitter as a competitive wrench. As Twitonomy says, “Get detailed and visual analytics on anyone’s tweets, retweets, replies, mentions, hashtags… Browse, search, filter and get insights on the people you follow and those who follow you.” Damn, go forth and use your competitor’s data ~~against them~~, um, for you!

Last Sweet Tweet…

Use “@” if you want to get someone’s attention. As in @peterlevitan.

More & More Online Resources

Just one more element of my Big Advertising Agency Resource List. Let me know if I am missing anything.

More and more resources are coming every weeek. Stay tuned.