I have new business planning and sales down cold. I’ve run them globally and nationally for Saatchi & Saatchi, regionally and locally for my agency, and for publishing and tech companies. I view effective business development efforts as having four crucial elements:
Agency management focus and ongoing dedication.
A compelling agency brand and positioning (a.k.a. an attractive service story) crafted to meet market needs.
An agency marketing plan that includes an annual new business plan.
A dedicated lead generation program.
Depending on your needs, you might need a revamped business development plan, including target market lists, lead services, out and inbound marketing, CRM management, direct marketing, and even the Holy Grail… a powerful new business director (who I can help you find and manage.)
Or, you may require assistance with specific tactical elements. For example, how to build and execute an integrated social media plan. I have been successful using blogs, audio and video podcasts, LinkedIn, Twitter and even Pinterest. I have been building audiences using social media since the mid-1990’s, before most people even knew what social media was.
For an example of how I leverage social media for my own business development program, take a look at my Pinterest Advertising Agency Directory.[previous][next]