Author Archives: Peter

Is Your Agency Going To Wipeout? Stop Being Complacent.

Advice From An Advertising Agency CEO – Learn How To Ride The Waves So, how is the agency world doing? Are you guys happy? Worried? Running smart advertising agency business development programs? Have a big new business pipeline? Not? I recently asked one of my advertising agency owner friends what he thought was going on […]

Is Your Advertising Agency Underpaid?

This post is about the underpaid advertising agency. As in, your advertising agency is probably underpaid – or under managed. Or both. Believe me, they are connected. To be cute, this post is about the three P’s… Profit, Process and Podcast. Don’t forget to scroll down and listen to the podcast. In the meantime… I […]

You And Your Blog Posts Are Getting Older

I’ve been thinking lately about the dates on my blog posts. Like when is a blog post perceived as too old? Is there a point when y’all start to think that the posts are getting too gray? Quick Background I launched my advertising agency business development blog in 2013. I now have over 650 blog […]

Your Advertising Agency Will Get Fired

  One of the tenets of my business development system is the understanding that your advertising agency will get fired by virtually every one of your project work and AOR clients. This means that you better be out there finding your next set of clients because your current clients will sooner or later walk out […]

3 Thoughts On Advertising

Actually 4 Thoughts On Advertising Here are some thoughts on advertising driven by four recent reads. What If There Was No Advertising? Imagine a world where all advertising was erased from the environment. That means no more escalator, or bathroom stall ads; no more behavioral retargeting; movies and tv shows without commercials (oh, that’s Netflix); […]