I Am An Advertising Agency Growth Specialist.
I’ll Get You More Of The Right Clients & Profits Via Sales Process Improvement, Marketing Automation Systems and Manageable Thought-Leadership Programs.
I use 30 years of global to local advertising agency management and business development success plus 7 years as an Internet founder and CEO to:
Create a detailed, customized business development plan for your agency. A plan that you will run.
Hone your agency positioning to create immediate distinction and differentiation. I do mean immediate.
Build a thought leadership program that will help your agency stand out in a world of 4,000 agency competitors.
Build tailored inbound and outbound marketing programs that use the most current B2B marketing tools and techniques.
My deliverable is a comprehensive 40-page plan that’s highly customized to address your agency’s goals, dreams, and capabilities. The plan is designed to arrive at a set of manageable two-stage strategies… so you actually run them. Consistency is critical to crafting a successful agency business development program.
If you don’t want the soup to nuts program, many agencies hire me by the hour as if they had my experience and glib repartee sitting in their office (but, without the afternoon beers and coctails.)
I Am The Most Experienced Business Development Consultant.
I owned my own agency.
I bought and sold three agencies.
I’ve sat at the client side of the table as a digital company CEO.
I’ve pitched and won accounts from Los Angeles to Boise to Seoul to Dusseldorf.
I’ve advised advertising, PR, design and digital agencies across the USA and international markets.
I was Saatchi & Saatchi Advertising Worldwide’s North American and European Business Development Director; GM of its Minneapolis office and ran a range of accounts including General Mills, Johnson & Johnson, Northwest Airlines, Sara Lee and Western Union’s EasyLink – America’s first commercial email system.
I built winning ad agency sales (yes, its sales) programs for my successful Portland agency Citrus. Our client list included Dr. Martens, Harrah’s, Legalzoom, Make A Wish Foundation, Montana Lottery, Nike’s college and MLB programs, the five-state Providence Health & Services, multiple banks and The United Nations.
I was the founder and CEO of two Internet startups that raised over $15 million in funding. One was NJ.com, one of the first news websites. That was followed by ActiveBuddy, a leader in natural language technology that was years ahead of Apple’s Siri and today’s world of bots. See this Motherboard article for a bit of bot history. Microsoft bought us.
Advertising and PR agencies wanted to work with both of my companies so I sat across the table listening to agency pitches from agency management like you. I know from personal experience that way too many agencies sound alike when they are asking clients for their business.
I walk my talk. I urge you to read some of my 500+ blog posts on business development and agency management to get a deep understanding of my philosophy and approach.
Check out“The Levitan Pitch. Buy This Book. Win More Pitches.” , my book on agency presenting and pitching. It’s a 251-page detailed ‘how-to’ book on building smarter pitches and presentations.
What I’ll Do For You.
Bottom line? I will help you create an efficient pipeline growing business development plan – that you will run 24/7.
I’ve been doing this since 2012 for small and medium size agencies on four continents.
Download a copy of my Fact Sheet to get more detail on how I collaborate with agency management to create a customized business development plan for your agency.
Let’s talk. Give me a call at 541-419-2309 (Pacific) or via email at firstname.lastname@example.org to get going right away. You are in a hurry, right?
Don’t Take My Word For It.
Here are some kudos from agency clients.
“Our brand new business development program is less than a month old, but so far we’ve won 3 new clients. The crazy part, they call in, talk to us for 10 minutes, and then say the magical words, “what are the next steps to get started.”
Our business has a new timeline that we call, BP and AP (Before Peter… After Peter) everything (including our pipeline and financial numbers) are stronger AP.”
– Sam Yadegar, Partner, HawkSEM, Los Angeles
“Peter took the time to understand who we are as an agency, what we wanted and built a plan around that. He also worked to develop a detailed plan we could implement, not a list of every possible thing we could do.
We are beginning to implement his recommendations. I feel confident that – if we give his plan the time and attention it deserves – we will see significant, measurable results.”
– Fenton Overdyke, Director of Marketing Services, Chernoff Newman, South Carolina
“I have worked with Peter many times in varied projects over the past 25 years. Peter is one of the very few strategists that can think both analytically and creatively. All his recommendations were intelligent, appropriate, creative and ultimately, very effective.”
– Beau Fraser, President, The Gate Worldwide, New York