2014 Is Coming: It Is Time To Work Harder At Growing Your Advertising Agency
In the past few months, I’ve helped small to medium sized agencies in the USA, Europe, Australia and New Zealand create strategic brand positions and outbound and inbound new business plans. I love doing this because I get to help my agency brethren dazzle their client prospects and beat the sleepy agency down the street or across the continent by leveraging my years of new business skills, strategic chops and social media expertise.
I’ve been Saatchi’s North America and European Business Development Director; a successful small advertising agency owner (I bought it, built it up and sold it); a two-time Internet startup Founder / CEO and a master of digital marketing since 1995. I’ve won two Gold EFFIES for content marketing.
I know how to position and market small and large agencies and how to run a professional sales program. If you are in the 63% of agencies that do not have a robust business development program, it is probably time for you to take me up on my Corleone offer.
A good place to find out how I think is to read some of my views on the advertising agency business, especially how to grow an agency.
But, Don’t Take My Word For It.
Remember, the Saatchi’s asked me to help them. Need more ammo?
“Rarely have I seen a more creative advertising agency strategist or manager.”
Lance Mald, Executive Creative Director North America at Avon
“I have worked with Peter many times in varied projects over the past 25 years. Peter is one of the very few strategists that can think both analytically and creatively. All his recommendations were intelligent, appropriate, creative and ultimately, very effective.”
Beau Fraser, Managing Director, The Gate Worldwide, New York
“Peter is one of a kind. I have rarely seen anyone who could cut through the clutter to deliver rational, sound business-building insights any better.”
Steve Van Tassel, CEO, Weetabix North America
OK, Now You Can Take My Word For It.
I happen to be very good at growing businesses. Over the years I’ve garnered new business wins from a range of clients including AT&T, Comcast, Dr. Martens, Intel, Legalzoom.com, Microsoft, Nabisco, Nike, Northwest Airlines, Radiohead (a good story, as you can imagine) and the United Nations — and a long list of regional and local clients. My experience isn’t just Fortune 500 / global. I understand the needs and motivations of even the smallest of clients who are looking for an agency to help them grow.
Most importantly, I understand your business. As an agency owner, I’ve walked in your shoes, sat in your meetings and dealt with your challenges. I know how to successfully position and market agencies and how to set up a manageable program that can run 24/7.
Based on my experience, I’ve created a set of affordable – action oriented – programs designed to help us get down to it.
As I say in Let’s Talk, “Let’s meet for fifteen minutes—just 0.25 on the timesheet— to discuss how I could help you plan for growth.”