My Advertising Agency Business Development System Is Designed To Help You Grow Revenue
The only way to win this game is to be dedicated to running a best in class B2B sales program.
Leverage My Ad Agency Sales Leadership At Saatchi & Saatchi Worldwide + My Own West Coast Agency + CEO of Two Internet Startups
I use my 25 years of global and local advertising agency business development management plus 7 years as a digital company CEO/founder plus 6 years of global sales consulting to help you grow your revenues.
We will hone your agency’s brand positioning (and isolate expertise) to create immediate distinction and differentiation. I mean immediate. Undifferentiated agencies are losing.
Create a customized business development plan that identifies the clients that you should have and delivers high-quality sales lead pipelines.
Craft a plan that utilizes targeted Account Based Marketing and inbound sales techniques, i.e. smart/efficient social media.
Build an efficient, expertise-oriented thought leadership program that will help your agency drive interest in a world of 4,000 agency competitors. Me-to does not work here.
Get you into and then winning more of the right RFP’s and pitches. I wrote the book on winning more pitches.
I Am The Most Experienced Business Development Consultant.
I owned Citrus, an advertising agency with offices in Portland and Bend, Oregon. Clients included Nike, The Montana Lottery and LegalZoom.
I bought and sold three ad agencies.
I’ve pitched and won accounts from Los Angeles to Boise to Seoul to Dusseldorf.
I’ve sat on the client side of the table as CEO and founder of two digital companies. Microsoft bought one.
I advise advertising, PR, design and digital agencies across the USA, Europe, Asia, Australia, and South America.
I wrote a best-selling book on agency business development.
This is the point when you should contact me. Take me up on my Corleone offer.
But, if you need more proof?
Think Big Agency.
I was Saatchi & Saatchi’s North American and European Business Development Director; GM of its Minneapolis office and ran a range of accounts including General Mills, Johnson & Johnson, Northwest Airlines, Sara Lee and Western Union’s EasyLink – America’s first commercial email system.
Think Small Agency.
I built winning ad agency sales (yes, its sales) programs for my successful Portland agency Citrus. Our client list included Dr. Martens, Harrah’s, LegalZoom, Make A Wish Foundation, Montana Lottery, Nike’s college and MLB AOR programs, 80,000 employee Providence Health & Services, multiple financial accounts, and The United Nations.
I was the founder and CEO of two Internet startups that raised over $20 million in funding. I founded Advance Publication’s NJ.com in 1995. It was one of the first and most successful news websites with an audience larger than The New York Times online. My new career was followed by founding ActiveBuddy, a leader in natural language technology that was years ahead of Apple’s Siri, Alexa and today’s chatbot market. Millions of people used our bot SmarterChild. Microsoft bought us.
As a digital business CEO, I sat across the table listening to agency pitches from agency management like you. I know from personal experience that way too many agencies sound alike when they are asking clients for their business.
I walk my talk. I urge you to read some of my 600+ blog posts on business development and agency management to get a deep understanding of my philosophy and approach. Virtually all of my agency clients found me via my thought-leadership, my content development expertise, and page one Google rank. That’s probably how you got to this page.
Check out The Levitan Pitch. Buy This Book. Win More Pitches. – my book on agency presenting and pitching. It’s a 251-page detailed ‘how-to’ book on building smarter pitches and presentations.
Me, me, me… I put a recent video interview I did for Portland’s OutputPDX at the bottom of this page. It should provide some insight into how I think (and, look).
What I’ll Do For You…
I will help you build a business development plan that is so customized for your market, skills, and staff you’ll run it 24/7.
In four to six weeks you will have a sales plan that will begin to generate higher revenues.
Next Step: Let’s talk.
Give me a shout via email at email@example.com to get going right away. You are in a hurry, right?
Here are some kudos from agency clients.
“I have worked with Peter many times in varied projects over the past 25 years. Peter is one of the very few strategists that can think both analytically and creatively. All his recommendations were intelligent, appropriate, creative and ultimately, very effective.”
Beau Fraser, President, The Gate Worldwide, global agency, New York
“Our brand new business development program is less than a month old, but so far we’ve won 3 new clients. The crazy part, they call in, talk to us for 10 minutes, and then say the magical words, “what are the next steps to get started.”
Our business has a new timeline that we call, BP and AP (Before Peter… After Peter) everything (including our pipeline and financial numbers) are stronger AP.”
Sam Yadegar, Partner, HawkSEM, leading SEM agency, Los Angeles
“Peter took the time to understand who we are as an agency, what we wanted and built a plan around that. He also worked to develop a detailed plan we could implement, not a list of every possible thing we could do.
We are beginning to implement his recommendations. I feel confident that – if we give his plan the time and attention it deserves – we will see significant, measurable results.”
Fenton Overdyke, Director of Marketing Services, Chernoff Newman, multi-office full-service agency, South Carolina
Visit My Mega 600 Blog Post Archive
I’ve written over 600 blog posts on how you can grow your advertising agency. Head over here to see the complete list.
More Me. Here’s A Video Interview