This Is The Right Time To Reinvent Your Advertising Agency’s Business Development Program.
Today’s advertising, branding, digital and PR industries are being hit on all sides. Way too much ‘me-too’ competition, price-conscious clients, the growth of in-house agencies, the dominance of Facebook and Google, and on. The only way to win this game is to do a deep dive into your business development and sales programs to determine if they are crafted to win in this increasingly tough marketplace.
The bottom line is that you have to stand out; have to have an unignorable brand and offer something that the clients you want must have. These clients want growth. Are you talking their language?
Your agency can do this. But, you have to be dedicated to business development. Dedicated!
I use my 30 years of global and local advertising agency management plus 7 years as a digital company CEO/founder to help you.
We will hone your agency’s brand positioning (and expertise) to create immediate distinction and differentiation. I mean immediate. Undifferentiated agencies are losing.
Create a customized business development plan that identifies the clients that you should have and delivers high-quality sales lead pipelines.
Craft a plan that utilizes the latest 21st-century Account Based Marketing and inbound sales techniques.
Building an efficient, expertise-oriented thought leadership program that will help your agency drive interest in a world of 4,000 agency competitors.
Get you into and then winning more of the right RFP’s and pitches. I wrote the book on winning more pitches.
I offer two deliverables:
A comprehensive action-oriented marketing plan that’s customized to address your agency’s goals, dreams, capabilities, and market. The plan is designed to arrive at a set of manageable strategies so your agency will actually run them. Consistency is critical to crafting a successful agency business development program.
If you don’t want the soup-to-nuts program, many agencies hire me by the hour as if they had my in-depth experience and glib repartee sitting in their office (but, without the afternoon beers and cocktails.)
I Am The Most Experienced Business Development Consultant.
I owned Citrus, an advertising agency with offices in Portland and Bend Oregon.
I bought and sold three agencies.
I’ve pitched and won accounts from Los Angeles to Boise to Seoul to Dusseldorf.
I’ve sat on the client side of the table as CEO and founder of two digital companies. Microsoft bought one.
I advise advertising, PR, design and digital agencies across the USA, Europe, Asia, Australia and South America.
I wrote the seminal book on agency business development, The Levitan Pitch. Buy This Book. Win More Pitches.
Need more detail?
Think Big Agency.
I was Saatchi & Saatchi’s North American and European Business Development Director; GM of its Minneapolis office and ran a range of accounts including General Mills, Johnson & Johnson, Northwest Airlines, Sara Lee and Western Union’s EasyLink – America’s first commercial email system.
Think Small Agency.
I built winning ad agency sales (yes, its sales) programs for my successful Portland agency Citrus. Our client list included Dr. Martens, Harrah’s, LegalZoom, Make A Wish Foundation, Montana Lottery, Nike’s college and MLB AOR programs, 80,000 employee Providence Health & Services, multiple financial accounts, and The United Nations.
I was the founder and CEO of two Internet startups that raised over $20 million in funding. I founded Advance Publication’s NJ.com in 1995. It was one of the first and most successful news websites with an audience larger than The New York Times online. My new career was followed by founding ActiveBuddy, a leader in natural language technology that was years ahead of Apple’s Siri, Alexa and today’s chatbot market. Millions of people used our bot SmarterChild. Microsoft bought us.
As a digital business CEO, I sat across the table listening to agency pitches from agency management like you. I know from personal experience that way too many agencies sound alike when they are asking clients for their business.
I walk my talk. I urge you to read some of my 600+ blog posts on business development and agency management to get a deep understanding of my philosophy and approach. Virtually all of my agency clients found me via my thought-leadership, my content development expertise, and page one Google rank. That’s probably how you got to this page.
Check out“The Levitan Pitch. Buy This Book. Win More Pitches.” , my book on agency presenting and pitching. It’s a 251-page detailed ‘how-to’ book on building smarter pitches and presentations.
Me, me, me… I put a recent video interview I did for OutputPDX at the bottom of this page. It should provide some insight into how I think (and, look).
What I’ll Do For You…
Bottom line? I will help you create an effective and efficient pipeline growing business development plan – that is so customized you’ll run it 24/7.
I’ve been doing this since 2012 for small and medium-size agencies on five continents. LOL, the super large agencies can’t admit they need help.
Download a copy of my Fact Sheet to get more detail on how I collaborate with agency management to create a customized business development plan for your agency.
Give me a shout via email at email@example.com to get going right away. You are in a hurry, right?
Here are some kudos from agency clients.
“I have worked with Peter many times in varied projects over the past 25 years. Peter is one of the very few strategists that can think both analytically and creatively. All his recommendations were intelligent, appropriate, creative and ultimately, very effective.”
Beau Fraser, President, The Gate Worldwide, global agency, New York
“Our brand new business development program is less than a month old, but so far we’ve won 3 new clients. The crazy part, they call in, talk to us for 10 minutes, and then say the magical words, “what are the next steps to get started.”
Our business has a new timeline that we call, BP and AP (Before Peter… After Peter) everything (including our pipeline and financial numbers) are stronger AP.”
Sam Yadegar, Partner, HawkSEM, leading SEM agency, Los Angeles
“Peter took the time to understand who we are as an agency, what we wanted and built a plan around that. He also worked to develop a detailed plan we could implement, not a list of every possible thing we could do.
We are beginning to implement his recommendations. I feel confident that – if we give his plan the time and attention it deserves – we will see significant, measurable results.”
Fenton Overdyke, Director of Marketing Services, Chernoff Newman, multi-office full-service agency, South Carolina
More Me. Here’s A Video Interview