I Will Help You Grow Your Advertising Agency – Faster.
I ran business development at Saatchi & Saatchi Advertising Worldwide in New York and London, at my own Portland agency and as a client who founded two Internet companies. I use my advertising agency management experience to work closely with advertising, design and digital agency leadership to help them create and manage effective and efficient business development programs that win new accounts – faster.
My program delivers detailed, customized recommendations and systems with clear objectives, strategies and inbound and outbound tactics that are designed to hone your agency’s brand positioning, develop bold messaging and, importantly, make some noise to be heard in the crowded world of advertising agencies. Each element of the plan is designed to get your agency in front of the right clients with the right message at the right time.
My Advertising Agency Business Development Program…
Based on my assessment and agency review of your agency, client categories and competition, I will help you — even goad you — to create a competitive and sustainable business development / marketing plan that includes client retention strategies and high-quality lead-generation via integrated digital, social media, thought-leadership and analog marketing tools.
I will also help you improve your RFP and pitch strategies, execution and win rates. I’ve marketed, pitched and won from New York to London to Korea to Kuwait to Oshkosh to Portland Oregon where I owned my own agency.
In four weeks we will:
- Clarify Your Business Objectives. Do you know what services you should be selling and what categories you should be targeting? We will find the market gaps you should be exploiting.
- Position your agency for growth. If you have a powerful agency positioning, we’ll look at how to craft a messaging program to get the word out. If not, we’ll look at how to build a brand positioning that gets you attention and client interest. Read about my advertising agency positioning ideas here. It is my second most read blog post and has been read by over 3,500 marketers.
- Build a kick-ass, action-oriented new business plan that combines savvy inbound (I have been using social media since the mid-1990’s) and outbound programs (some developed at Saatchi & Saatchi and many at my own agency). You need to use both strategies. Good news for you, most advertising agencies do not have a business development plan.
- Win more pitches. In fact, I wrote the definitive ‘how-to’ book on this subject. You can buy it on Amazon.
An Offer You Should Not Refuse: Let’s Talk.
If you want to grow your client list faster, I urge you to take me up on my Corleone Offer. Let’s meet for fifteen minutes—just 0.25 on the timesheet— to discuss how I could help you plan for growth.
I guarantee that you will come away with at least one super smart insight that you can use immediately.
Don’t take my word for it.
Here is an email I recently received from Sam Yadegar of L.A.’s HawkSEM. I helped him reposition his digital agency to break out from the pack and then build out high ROI marketing strategies that are yielding new profitable clients. Read on… I like their idea of BP and AP. I’d like your agency to be AP too.
Pretty crazy stuff has been going on in new business… Crazy good stuff.
I started sending paid traffic to this new landing page concept (there are 50+ each with different headlines).
It’s less than a month old, but so far we’ve won 3 new clients. The crazy part, they call in, talk to us for 10 minutes, and then say the magical words , “what are the next steps to get started“ and some of the clients are pretty legit (Insert name of very famous client company here.)
There’s a lot more to do, working on more ideas to add stuff, but I think since the “about us” video you suggested, things are a little easier.
All the new stuff I want to add has the core idea of… Every single lead that contacts me is ready/excited to work with us, not someone that needs to be warmed up and “sold”. So far so good.
But for real, and an extremely huge thank you to you; you helped me tons. The business has a new timeline, BP and AP (before Peter… After Peter) everything (including financial numbers) are stronger AP. I’ll report them to you when the year ends.
Again, thank you so much for all of the smart advice!
Best Regards, Sam
Still with me but need some more third-party reassurance?
“Rarely have I seen a more creative advertising agency strategist or manager.”
Lance Mald, Executive Creative Director North America at Avon
“I have worked with Peter many times in varied projects over the past 25 years. Peter is one of the very few strategists that can think both analytically and creatively. All his recommendations were intelligent, appropriate, creative and ultimately, very effective.”
Beau Fraser, President, The Gate Worldwide, New York
“Peter is one of a kind. I have rarely seen anyone who could cut through the clutter to deliver rational, sound business-building insights any better.”
Steve Van Tassel, CEO, Weetabix North America
Thanks for stopping by. But… don’t be shy. Let’s get down to growing your agency. 2015 is a good time to start.