You Want More Clients For Your Advertising Agency. But, It Is Getting More Difficult. I’ll Help.

My Business Development Experience And Creative Approach To Lead Generation Helps Advertising Agencies Build Their Sales Pipeline and Close More Deals.

Allow me to start with a recent kudo from an agency client:

Our agency was struggling winning pitches.  The common theme I kept hearing is “all of you agencies are the same”.  I hired Peter and he gave very practical, actionable advice on how to improve our pitching.  After working with Peter, our  close ratio has improved from about 30% to 75%.  Peter is easy to work with, always available and his experience made a huge difference in our agency’s performance.

Chip Grizzard, CEO, Grizzard Communications Group (an Omnicom agency)

High-Quality Leads, Please.

I use 30 years of global and local advertising agency management and ownership plus 7 years as a digital company founder and CEO to:

Help you create a customized business development plan for your agency that builds your high-quality leads pipeline. Importantly, a customized plan that you will run.

End sameness… I will help you hone your agency positioning to create immediate distinction and differentiation. I do mean immediate.

Build a thought leadership program that will help your agency stand out in a world of 4,000 agency competitors.

Build tailored inbound and outbound marketing programs that use the most current B2B marketing tools and techniques.

Win more pitches.

I offer two deliverables:

I can help to build a comprehensive, detailed marketing plan that’s highly customized to address your agency’s goals, dreams, and capabilities. The plan is designed to arrive at a set of manageable strategies so your agency will actually run them. Consistency is critical to crafting a successful agency business development program.


If you don’t want the soup to nuts program, many agencies hire me by the hour as if they had my experience and glib repartee sitting in their office (but, without the afternoon beers and cocktails.)

I Am The Most Experienced Business Development Consultant.


2011-09-05-16-27-38I owned my own two-office agency.

I bought and sold three agencies.

I worked for the largest agency in the world in New York and London.

I’ve pitched and won accounts from Los Angeles to Boise to Seoul to Dusseldorf.

I’ve sat at the client side of the table as a digital company CEO.

I’ve advised advertising, PR, design and digital agencies across the USA, Europe, Asia, Australia and South America.

I wrote the seminal book on agency business development,  Buy This Book. Win More Pitches.

Think Big Agency.

I was Saatchi & Saatchi Advertising Worldwide’s North American and European Business Development Director; GM of its Minneapolis office and ran a range of accounts including General Mills, Johnson & Johnson, Northwest Airlines, Sara Lee and Western Union’s EasyLink – America’s first commercial email system.

Think Small Agency.

I built winning ad agency sales (yes, its sales) programs for my successful Portland agency Citrus. Our client list included Dr. Martens, Harrah’s, Legalzoom, Make A Wish Foundation, Montana Lottery, Nike’s college and MLB programs, the five-state Providence Health & Services, multiple banks and The United Nations.

Think Digital.

I was the founder and CEO of two Internet startups that raised over $15 million in funding. I founded NJ.com in 1995 It was one of the first news websites. That was followed by ActiveBuddy, a leader in natural language technology that was years ahead of Apple’s Siri and today’s world of bots. Millions of people used or chatbot SmarterChild. See this Motherboard article for a bit of bot history. Microsoft bought us.

Think Clientside.

As a digital business CEO, I sat across the table listening to agency pitches from agency management like you. I know from personal experience that way too many agencies sound alike when they are asking clients for their business.

Thought Leadership.

I walk my talk. I urge you to read some of my 550+ blog posts on business development and agency management to get a deep understanding of my philosophy and approach. Virtually all of my agency clients found me via my thought-leadership and content programs. That’s probably how you got to this page.

Check out“The Levitan Pitch. Buy This Book. Win More Pitches.” , my book on agency presenting and pitching. It’s a 251-page detailed ‘how-to’ book on building smarter pitches and presentations.

Me, me, me… I put a recent video interview I did for OutputPDX at the bottom of this page. It should provide some insight into how I think. Some, that is.

What I’ll Do For You…

Bottom line? I will help you create an efficient pipeline growing business development plan – that you will run 24/7.

I’ve been doing this since 2012 for small and medium size agencies on five continents.

Next Steps.

Download a copy of my Fact Sheet to get more detail on how I collaborate with agency management to create a customized business development plan for your agency.

Let’s talk. Give me a shout via email at peter@peterlevitan.com to get going right away. You are in a hurry, right?

Don’t Take My Word For It.

Here are some kudos from agency clients.

“Our brand new business development program is less than a month old, but so far we’ve won 3 new clients. The crazy part, they call in, talk to us for 10 minutes, and then say the magical words, “what are the next steps to get started.”

Our business has a new timeline that we call, BP and AP (Before Peter… After Peter) everything (including our pipeline and financial numbers) are stronger AP.”

– Sam Yadegar, Partner, HawkSEM, Los Angeles

“Peter took the time to understand who we are as an agency, what we wanted and built a plan around that. He also worked to develop a detailed plan we could implement, not a list of every possible thing we could do.

We are beginning to implement his recommendations. I feel confident that – if we give his plan the time and attention it deserves – we will see significant, measurable results.”

– Fenton Overdyke, Director of Marketing Services, Chernoff Newman, South Carolina

“I have worked with Peter many times in varied projects over the past 25 years. Peter is one of the very few strategists that can think both analytically and creatively. All his recommendations were intelligent, appropriate, creative and ultimately, very effective.”

– Beau Fraser, President, The Gate Worldwide, New York

The Interview