I Help Advertising Agencies Build and Manage Effective Business Development Programs.
I work closely with advertising, design and digital agency management to help them create and manage customized, highly effective business development programs that win new accounts.
My program takes six to eight weeks from assessment and discovery to the delivery of a very detailed report with clear objectives and strategies that are designed to hone your agency’s brand positioning, develop bold messaging and create inbound and outbound marketing programs. Each element of the plan is designed to get your agency in front of the right clients with the right message at the right time.
I have over 25 years of agency business development experience. I ran business development at Saatchi & Saatchi Advertising Worldwide, at my own Portland agency and as a client who founded two Internet companies.
If you want to grow your client list faster, I urge you to take me up on my Corleone Offer. Let’s meet for fifteen minutes—just 0.25 on the timesheet— to discuss how I could help you plan for growth. I guarantee that you will come away with at least one super smart insight that you can use immediately.
It’s About Sales.
I tell my agency clients that we’ve diluted the idea of agency ‘sales’ into what we call ‘business development’. Business development sounds so much more civilized. It is business development. But, ladies and gentlemen, it’s really all about having a smart inbound and outbound sales program
My Insights blog and book, “The Levitan Pitch. Buy This Book. Win More Pitches” go into great detail on how to run a smart and effective business development program. But, if you want a quick look at my approach, I suggest that you read my post, “Ad Agency: Why No Sales Methodology.” This post takes my business development experience and distils it into answering this one big question …
Why don’t most advertising agencies have an effective and active sales program?
I could go on about how I help agencies position (or reposition) themselves or how I help them redesign their messaging or how I guide them with compelling inbound (my first social media program hit in 1996) and outbound programs. But, that’s what all consultants say.
So, don’t take my word for it. Here is an email I recently received from Sam Yadegar of L.A.’s HawkSEM. I helped him reposition his digital agency to break out from the pack and then build out high ROI marketing strategies that are yielding new profitable clients. Read on… I like their idea of BP and AP. I’d like your agency to be AP too.
Pretty crazy stuff has been going on in new business… Crazy good stuff.
I started sending paid traffic to this new landing page concept (there are 50+ each with different headlines).
It’s less than a month old, but so far we’ve won 3 new clients. The crazy part, they call in, talk to us for 10 minutes, and then say the magical words , “what are the next steps to get started“ and some of the clients are pretty legit (Insert name of very famous client company here.)
There’s a lot more to do, working on more ideas to add stuff, but I think since the “about us” video you suggested, things are a little easier.
All the new stuff I want to add has the core idea of… Every single lead that contacts me is ready/excited to work with us, not someone that needs to be warmed up and “sold”. So far so good.
But for real, and an extremely huge thank you to you; you helped me tons. The business has a new timeline, BP and AP (before Peter… After Peter) everything (including financial numbers) are stronger AP. I’ll report them to you when the year ends.
Again, thank you so much for all of the smart advice!
The pitch: head over to Amazon to buy my new 251 page book, ‘The Levitan Pitch. Buy This Book. Win More Pitches.’ Buy the book Here.
Let’s work together to build an effective business development program for your agency.
I am the most experienced new business consultant. I have been winning local, regional, national and international accounts for 30 years. Here are just some of the wins – they range from Fortune 50’s to local banks:
- Dr. Martens
- Montana Lottery
- Northwest Airlines
- Radiohead (a good story, as you can imagine)
- The United Nations
- And… a long list of regional and local clients in financial services, healthcare, and travel & hospitality
Still with me but need some more third-party reassurance?
“Rarely have I seen a more creative advertising agency strategist or manager.”
Lance Mald, Executive Creative Director North America at Avon
“I have worked with Peter many times in varied projects over the past 25 years. Peter is one of the very few strategists that can think both analytically and creatively. All his recommendations were intelligent, appropriate, creative and ultimately, very effective.”
Beau Fraser, President, The Gate Worldwide, New York
“Peter is one of a kind. I have rarely seen anyone who could cut through the clutter to deliver rational, sound business-building insights any better.”
Steve Van Tassel, CEO, Weetabix North America
Thanks for stopping by. But… don’t be shy. Let’s get down to growing your agency. 2015 is a good time to start.