Please. Let’s stop the insanity.
Landfills and recycling facilities are choked with articles about how agencies are incapable of creating a unique competitive brand position for themselves. I’m sure you’ve read your share. I know I have. Let’s solve the problem and move on. Because the truth is, if you do not have that audacious promise, a unique service offer or distinctive brand positioning, you are making it harder for a prospect to find and want to work with you.
We will get you to a strong compelling positioning by:
- Establishing clear business objectives.
- Understanding the needs and wants of your prospective clients.
- Examining the agency’s core competencies and determining if they are right for today’s market. If not, maybe it’s time for change.
- Examining your competitive set to unearth market gaps.
- Designing services and a core message for the future.
- Being single-minded and bold.
Get ready. These actions might be in conflict with where you are today and just might require a new business model. It might be time to move past or reinvent your current services.
One more point: We will examine the potential of having a Master Brand Positioning and supportive Sub-Brand Positions. Even a full-service agency can have a highly targeted new business effort lead by a laser-focused, single-service offer.
What do I mean by laser-focussed? Take a look at the Mobile Media Lab and their visual marketing expertise.
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