P&G And A Brighter Toothpaste Idea

P&G – Here’s My Toothpaste Idea

I happened upon a P&G executive in Varanasi during my India trip, I am here the month of January. Our conversation netted a new toothpaste idea.

He said that he was in R&D and when I asked for detail, he told me that he was “upstream” which I take for management.

I asked if P&G was exploring the marijuana industry/opportunity and was told that if so, it was not discussed in the hallways.

I (humorously) suggested that they create a marijuana THC or CMD toothpaste.

My tagline: Use (Brandname-to-be-Determine) Toothpaste…

“For A Truly Brighter Smile”

Or…

“Start Your Day With A Smile”

 

One Comment

  1. Yes. Lift. The toothpaste that gets you out of bed and slightly off the ground. Hate your morning commute? Not any more. “New LIft. You’ll brush your teeth before lunch.”

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