Once again some great data on what CMO’s think about advertising agencies and the pitch process from pitch consultant Avi Dan. Head over to Forbes to see the article, “What are 10 great ad agencies of 2013 according to CMO’s?”
Avi conducted an online survey in November, 2013 with 1,850 CMO’s to determine their ranking of leading advertising agencies and to get insights into their views on what it takes to win a pitch. While its nice to see my hometown boy Wieden + Kennedy be ranked as the best agency, I don’t find this information that useful. Maybe it is to a top 100 brand but it isn’t to the other 10,000+ clients out there or the other 4,000 agencies. [Read more…] about The Advertising Agency Model, New Business, Pitches and CMO’s