Advertising Agency Search Consultants – The Personal Shopper Of The Ad World
I’ve updated my list of the advertising agency search consultants universe. After updating we’re at 42. But, I can not update the “34” URL – so, there. Let me know if I am missing any consultancies. Thanks.
Before I get into the subject, I want to make an important point. Whether or not your agency has the chops and appropriate expertise to get the attention of a search consultant, please try to look and act different. Be unignorable.
Yes, you might be a great social media agency or media planning and buying group. But, I bet you have at least a dozen look-alike competitors.
Get It Right – First = Ask The Tough Questions Before You Contact Advertising Agency Search Consultants
Ask how you will stand out under the scrutiny of expert agency search consultants. Ask yourself, would you be interested in your agency? Ask me to help you.
The Big World of Advertising Agency Search Consultants
Advertising agency search consultants help clients locate the perfect agency out of hundreds, even thousands, of small and large agency options. It is estimated that about 10% to 15% of all searches use the services of a consultant (I am thinking about dollar volume, not total agency searches.) I suspect that the number of consultant-led pitches is well over 50% for clients that have large budgets, complicated accounts and now, highly specialized agency requirements.
Should Your Agency Contact An Advertising Agency Search Consultant? It Depends.
Should your agency contact the search consultants on this list? Well, yes and no.