Peter Levitan & Co.
The New Business of Advertising
Lot’s of updates for LinkedIn (smart upgrade = good news), Facebook, Tumblr., and Foursquare… remember them?
Social media news and new developments making social media marketing easier. (LinkedIn Contact, Facebook mobile app update, Twitter app update, Foursquare update)
Read more from the source: socialmediaexaminer.com
Love Our Sales PitchImagine running a business development program that is so powerful your potential clients can’t ignore it. I am talking about the business development power of creating an agency brand position, business proposition, and importantly, a new business development sales pitch system that becomes a must-read. And, even better, a must-read totally unignorable insight that must be passed around entire organizations.
Is this a Mission Impossible? No.
A few years ago when I was running the advertising agency Citrus, I discovered New York’s L2. L2 was a research company that zeroed in on luxury marketing.
Here is what L2 said about itself on its website: [Read more…] about An Irresistible New Business Sales Pitch
I misnamed this 2013 blog post. “13 Free Big Data Tools For Advertising Agency New Business.” It should have been named “You are driving marketing directors and potential future clients insane. Here is how to do outbound (ABM) marketing that grabs attention.” Y’all have to get past sending so much ignorable advertising agency new business development messaging.
Talk with any CMO or marketing director or company owner and they will tell you that they receive buckets of incoming business development messages and content from advertising and digital agencies – every week.
The barrage of often ignorable incoming includes these delivery systems: [Read more…] about 13 Free Big Data Tools For Advertising Agency New Business
I just reread this post about the advertising agency list world and I laughed when I realized that I had left out a couple of ways that clients find advertising agencies. First, leverage your network. That means tell your friends, clients, aunt Helen and etc. that you are great and want new clients that are into growing their business.
Beyond just lists (see below) both of these highly-searched websites require that you have a master plan for how to leverage their unique platforms. The platforms? Google and LinkedIn. Passive marketing does not work for either.
OK, back to the original post. There are multiple ways that a prospective client will find an advertising agency. These range from very aggressive agency outreach to highly intelligent outreach (yup, two different approaches) to your inbound program to your agency reputation to being on the radar of search consultants to simply getting found on the day that new client wakes up and says, “How can I find my new advertising agency” and locates an advertising agency list.
While you should have a very intelligent account-based marketing business development program, you must be available when a client searches via an advertising agency list.
There is an extra benefit of my list. Use the list to find your competitors and their best marketing practices. These lists will help you find the winners.
Here is a quick look at the advertising lists you should be on. Some will be easy, some will require a bit of work. But, you need to be able to be found.
Wikipedia’s List of Advertising Agencies. This list is not just the big boys. An example, Tombras group from Knoxville is on the list.
AdAge’s A-List. Look, there must be some way that AdAge finds these agencies. Maybe you should think about letting the editors know that you are alive.
AdForum. Hey, this is what they say and I’d imagine that clients pay attention… “AdForum’s Global Directory of Advertising Agencies is the advertising industry’s premier resource for learning about agencies in the USA, Europe, Asia, Oceana, and MENA. Our interactive map identifies agencies according to region and core competencies – ranging from digital marketing and social media
strategies to mobile app development, brand engagement, and product design.”
AgencyList. Why not be here? You have to dig this fact… “Agency List has 1st page Google exposure in over 45 major cities.” [Read more…] about The Ultimate Advertising Agency List
Steve Ratti And The Ratti Report – Advertising Agency New Business Leads Served Up Daily…
As Steve Ratti, the Managing Editor of The Ratti Report says:
“Ratti Report is the leading digital newspaper for ad agencies aggressively seeking pitchable new business intel. Celebrating 10 years in publication, we continue to track down great clients for our great agency membership.”
The bottom line for The Ratti Report is that it delivers 1,000 or so actionable advertising agency new business leads per year – a few new ones each day. These are go-for-it leads for the advertising agency universe. Yes, not all leads will be perfect for your agency. But, hey, some will be if you are good at sales.
Check out my conversation with Mr. Ratti on how he does his magic, how advertising
YO – Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.
Remember… so you will hear my whole series on virtual pitching.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.