Peter Levitan & Co.

The New Business of Advertising

Search Results for: linkedin

How Advertising Agencies Publish On LinkedIn

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I’ve begun to test LinkedIn’s new content publishing platform. It allows all of us (the platform is currently rolling out) to publish long posts on LinkedIn — just like Mark Cuban. Importantly, your posts will be seen outside your own network. This is the big benefit. Here is LinkedIn’s announcement.

“Starting today, LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled. Now members have the ability to follow other members that are not in their network and build their own group of followers. Members can continue to share their expertise by posting photos, images, videos and their original presentations on SlideShare”

I posted two very short posts last week to see how the system works. The posts were simply repurposed content from this blog — easy! I can’t say that I am overwhelmed at the numbers but I like that I could track my stats immediately and that I amassed, well here are the stats as of yesterday (they are up another 12 as of this morning):

abc

My goal is to continue to test the publishing platform and to see how longer posts about broader subjects perform. I am sure that the art of headline writing will make a big difference.

Take away: even small agencies can now broadcast their brilliance to the entire Linkedin network.

Kill It On Twitter And Linkedin

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Twitter and LinkedIn form, along with this blog, the backbone of my inbound marketing program. Easily, 90% of my qualified leads (2-3 per week on average) come from my social media marketing. The other 10% come from speaking engagements and networking / referrals.

Kill It On LinkedIn

I just found the LinkedIn marketing expert Stephanie Sammons via her podcast interview on Social Media Examiner. In the podcast she discusses the marketing benefits of the fairly new LinkedIn publishing platform with the host Michael Stelzner. You can now publish on this platform to reach LinkedIn’s zillions of members. Cool right? Listen to the podcast and then check out Stephanie’s blog Build Online Influence. I could say more but, like me, you are probably ADHD so just do these two things.

Note: I am going to be publishing an in-depth overview of how advertising agencies should be using LinkedIn soon. Stay tuned or sign up for my weekly newsletter below to make sure you see it.

Kill It On Twitter

There are lots of tools to help you get the most out of Twitter. Just Google “Twitter tools” and you’ll see bushels.

StephSammons s profile Twitonomy

One of my favorites is Twitonomy. When you listen to the Social Media Examiner podcast, Michael will start with a quick overview of this great tool. To give you a very clear, visual look at its value, I did an analysis of Stephanie’s Twitter feed and include the full page to the left. Wow, this tool goes deep. Learn about it, play with it and then start to use it to help manage your Twitter expertise. I do and I recommend it to all of my advertising agency clients.

Now, go a bit south on this page and sign up for my newsletter…. thanks.

LinkedIn For Ad Agency New Business

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Increase linkedin engagementI’ll keep it simple and just shoot you over to this smart infographic (larger version.) I like that it provides a daily guide to how to use LinkedIn to drive new business engagement.

By the way, is your ad agency missing from the Pinterest Advertising Agency Directory? Let me know. I am starting to get some substantial traffic to the directory. I’d have to assume that prospective clients as well as ad agency types are using it.

LinkedIn Contacts App: This Week in Social Media

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Lot’s of updates for LinkedIn (smart upgrade = good news), Facebook, Tumblr., and Foursquare… remember them?

Social media news and new developments making social media marketing easier. (LinkedIn Contact, Facebook mobile app update, Twitter app update, Foursquare update)

Read more from the source: socialmediaexaminer.com

Your Personal Brand and Advertising Agency Sales

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You Should Be a Major Asset of Your Advertising Agency Sales Program.

advertising agency salesCheck out the podcast below.

Today, our personal brand is out there for all to see. We are on LinkedIn, on our website’s About page, in cute Instagram posts, in our new books, and interviewed on industry podcasts.

Whether an agency leader wants to become as famous as David Droga or Gary V or not, they most often have no choice. The market might just brand them whether they like it or not. The key is to control it.

Start with your objective. Since selling my ad agency Citrus, my clear objective has been to be perceived as a leader in advertising agency consultation—primary in the area of business development. I mean sales.

To get there, I’ve written two advertising agency management books, over 850 insight-oriented blog posts, and been on over 75 podcasts—all to help guide your advertising agency sales. As in grow – faster.

Thanks to Google NotebookLM for this podcast.

Oh. My brand… Aqui.