Buy This Book. Win More Advertising Pitches.
The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts.
Based on 30 years of pitching for new accounts from Oshkosh to Seoul, I know that there is no such thing as a standard marketing services pitch or presentation scenario. Every client category, size, assignment, timetable, budget, search consultant, procurement system, and client personality is unique.
However… While there is no standard pitch or agency, there are universal pitch criteria and presentation techniques that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch. is designed to deliver one master benefit: You will win more new clients.
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Kudos:
“I possibly have read every book about agency pitches and none come close to the rich, detailed information and guidance that you will find in this book. It lives up to its title. I highly recommend that every advertising, digital, media and PR agency principal read it.
I have to admit, IT IS the most complete ‘how-to-book’ on ad agency pitches I’ve ever read. If there was a class on how to pitch the right way, this should be the required text book.”
Michael Gass, Fuel Lines
“If you’re in the agency business, you know the new business development and pitching grind like no other. As we all know, pitching for new business is the lifeblood of any marketing agency. Winning the pitches… no matter how great of a closing record you may have, is such a strange thing.
Peter Levitan thinks he knows how to make it happen. After reading his book, The Levitan Pitch. Buy This Book. Win More Pitches., I believe him. He’s an industry veteran who has pitched and won all kinds of major accounts for major agencies, and he’s currently writing and training the next generation of agencies. If you’re trying to figure out how to win more business (and who isn’t?), this show is just for you.”
Mitch Joel, 6 Pixels of Separation, CEO Mirum Canada