This is like beating a dead horse. The ad budget money is going digital.
Gartner’s Digital Marketing Spend Report reports that:
Finding No. 1: 10.4% of 2012 Revenue Was Spent on Marketing, and Budgets Will Increase 6% in 2013
Finding No. 2: Digital Marketing Spending Averages 2.5% of Company Revenue
Finding No. 3: Digital Advertising Accounts for 12.5% of Digital Marketing Budgets
Finding No. 4: 41% of Marketers Say That Savings From Digital Marketing Are Reinvested
-> Finding No. 5: Up to 50% of Digital Marketing Activities Are Outsourced
Finding No. 6: 70% of Companies Surveyed Have a Chief Marketing Technologist — 80% of Them Report to Marketing
Finding No. 7: The Top 3 Digital Marketing Activities Key to Marketing’s Success — Corporate Website, Social Marketing and Digital Advertising
My favorite chart and what should be the guide for agencies (really not a big surprise but nice to see confirmation):
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