The Video: How To Write An Advertising Agency Book

book for pop upMy HubSpot Inbound Conference Video: “The Advertising Agency Book – From Idea To Publication in 6 Months”

Here is a video of the talk I gave at HubSpot’s Inbound 2014 conference. Watch my presentation to find out how to write an advertising agency book by mid 2015. Yes, you can do it.

The video will show you how to get a good head start on adding this special arrow to your new business quiver. I discuss the multiple benefits of writing a book; that it can be done relatively quickly (I wrote my 65,000 word The Levitan Pitch, Buy This Book. Win More Pitches. in less than 6 months); how the book will drive your thought-leadership program and how your agency is particularly well set up and well endowed to get a great business-building book out the door.

Writing is a good thing

As I’ve written before: I got the speaking gig at Inbound 2014 because I write for HubSpot’s Agency Post. Using thought leadership to gain broad awareness of your agency is, well, its a very good thing. Here’s my earlier post on the value of guest posting: “Why I Guest post On Agency Post.”

Here is my dedicated post on writing an advertising agency book and how it can be used for new business outreach. The post includes the PowerPoint presentation I used in the following video.

To help you find the gems in the 30 minute talk, I’ve put some highlights below.

Video Timelines

This are approximate…

  • Intro: :00 to 1:30
  • 6 Months, Really?: 1:30 to 3:00
  • The how to: 3:00 to 7:00
  • Mistakes:  7:00 to 10:50
  • Objectives and Strategies: 10:50 to 25:00
  • Recap: 25:00 to 30:00

OK, Buy The Book – I wrote my book for you. I want you to win more pitches.

If you read the book you will  pitch better than your competition.

Here’s more:

  • You will mange your agency’s pitch process much better.
  • You won’t burn out your employees.
  • You will plan better.
  • You will reduce your pitch budget.
  • You will strategize better.
  • You will arrive better prepared.
  • You will present better.
  • You will win more pitches.
  • You will retire earlier.

Buy multiple copies of the book as Christmas / Hanukah gifts right here: Amazon

Buy the “How Not To Win A Pitch” poster here: Society6

 

Free: 26 Ways To Grow Ad Agency Profits
Business-building tips from over 30 years running ad agencies.

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