The Six Second Advertising Agency C/O Vine

vine-twitterAdvertising agencies ask…. “How can we look / sound / act different that the other 4,000 agencies?” Well, why not become the “Six Second Agency”?

Business Insider reports that “Nissan Says A 6-Second Vine Might Have Been Better Than Its 30-Second Commercial”

Would certain commercials be better if they were condensed into 6-second Vine videos?

In October 2012, Nissan released a TV spot in which a mid-level accounts guy gets mistaken for a high ranking executive after he gives his boss a ride in his Sentra.

Then a consumer edited the 30-second ad down to six.

Nissan then posted on Vine, “Hey @ellencmayfield you’re on to something. Maybe we only needed 6 secs of airtime for the Carpool ad. :)”

I wouldn’t be surprised if the six-second Vine got more attention that the TV commercial. Why?

  • Vine is still new so any Vine TV spot will get extra attention until advertisers overwhelm us with this type of advertising.
  • We are collectively way ADD. Six seconds is good.
  • Advertising effectiveness wasn’t hurt when TV spots went from :60 to :30 to :15’s.

Back To The Six Second Agency Idea

Here is what I’d do if I still had my agency:

  • Create a micro-department and call it The Six Second Agency.
  • Create 5 Vine spots.
  • Build a simple website.
  • SEO the hell out of it.
  • Make some noise… go get some PR.

If it works, great. If not, hey you just had some inexpensive fun, your employees will think you are cool and your clients (at least the savvy ones) will smile and be glad that they are working with such a smart agency.

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