Virtually every advertising agency thinks that they need to redesign their website. This even happens the day after they launch their latest version. This is understandable. The agency built the new site to meet month’s old objectives, they are now bored with the great ideas they had weeks ago and their competitors might have beaten them to some form of design or technology punch. Plus, yous guys are ‘creative’ and lose sleep over every creative decision anyway. It comes with the territory.
9 Free Tools To Build The Website of Your Dreams
To help alleviate anxiety (Or, support it for that matter), here are some tools to help you get started on your next design.
How Is Your Website Performing?
Alexa: Where do you rank? See how WPP’s website kicks Omnicom’s ass.
Woorank: Review your website and its SEO health.
Nibbler: Check out your website… get results on code quality, social interest, marketing, etc.
Need Some Fresh Content Ideas?
Buzzsumo: I love this one. Buzzsumo takes a deep look at what content rocks for any topic, your clients and your competitors.
Portent: An idea and headline generator for your agency blog. –> In fact, Portent created the truly brilliant headline for this blog post.
Headline Analysis: Check the emotional value of your headlines. Here is what the tool said about my auto generated headline.
This score indicates that your headline has a total of 37.50% Emotional Marketing Value (EMV) Words. To put that in perspective, the English language contains approximately 20% EMV words. And for comparison, most professional copywriters’ headlines will have30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.
Need A New Logo?
Withoomph: Why take up your creative team’s time with something as silly as your agency logo?
Hipster Logo: If your agency is in Peoria, here is a quick way to get some of that Brooklyn or Portland hipster vibe.
Get To Work.
Coffitivity: If you are working in an agency work cube you might want to be dreaming of being in your local coffee shop huging a latte. It might be a better place to get focussed. This “Starbuckian’ soundscape will help.
Hope these help you build that killer ad agency website. Here are some more ideas from moi.