Ah, The Brand Positioning – How Are You Going To Own Yours? All of the medium to small advertising, PR, design and digital agencies I work with (even network agencies) are by nature, challenger brands. As in, they are not R/GA or Droga 5 or 72andSunny or today’s hottest – pick your current digital-flavor-of-the-month specialist. I’m sure […]
Tag Archives: video
My 2016 Winners and Losers Well, not just mine. Here is a video from L2 and its CEO Scott Galloway on his 2016 predictions. Galloway is one of the more entertaining folks out there and his take on what is working and not in marketing and the digital space is always worth a watch. He is […]
An Advertising Agency Christmas Video That… …Is actually entertaining. In this case, no surprise, it’s from Toronto’s Zulo Alpha Kilo. “The holidays are a time for forgiveness. And what better way to ask for forgiveness than with Dmitri the Apology Dog from Zulu Alpha Kilo.” Hard to go wrong with a talking dog.
Chatbots, Bots, Guest Posting and Your Advertising Agency Check out my article Why Bots Are the Next Big Frontier for Agencies that was posted this morning on HubSpot’s marketing blog. The article discusses my views on the power of Chatbots, the looming opportunity for advertising agencies to get on this bandwagon and my personal experience running […]
Volkswagen: The Best Advertising Ever. Period. Best advertising ever? OK, one of the best advertising campaigns – ever. No question. This legendary campaign from the Mad Men days and Doyle Dane Bernbach was, well, fucking brilliant. Great strategy, lean approach, super fine copy (read it oh ye content writers), art direction and photography. These ads were […]